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We know everyone goes a bit crazy during the holiday season. As a matter of fact, 92% of Americans celebrate Christmas. So just how crazy do people go for it? 15.4% of retailers begin their Christmas promotions on October 1. Around 5,800 people end up in the ER after suffering injuries from holiday decorating. An estimated 127 million people…
As we’ve become more dependent on mobile technology, app-based marketing has become just as important as print or online marketing. This year, the “new big thing” was mobile streaming technology. Q1 of 2015 saw the rise of startups such as Meerkat and Periscope apps that allow people to live-stream major events or updates from their smart phone just by pressing…
From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a frightening new space, because the…
This month, I took time off from my duties as senior art director for Mopdog to venture into new territory along the Appalachian Trail. I traveled with a group of 20 people, and our mascot, Moppy, as part of the 2nd Annual Slackpack the Entire Georgia AT event. Together, we climbed close to 85 miles in seven days. I took in so…
This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb Museum of Art, who is dedicated to building community through art. Powered by the creative designers at the partner company Mopdog Creative + Strategy, Raising Help provided probono promotional support for the Marietta Chalktoberfest. The team crafted a strategy plan for engaging on social media,…
Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness, foster meaningful change and enhance…
I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries. I will be joining Greg…
The blistered heels and strained calves I earned with each climb this weekend has brought me one step closer to my next goal. Starting on Oct. 9, I will be participating in the 2nd Annual Slackpack the Entire Georgia AT event. I will travel with a group of 21 people, as we climb close to 85 miles in six days, staying in hiker hostels each night!
And now, for the strangest sentence I have ever written: This past weekend, I saw a Stormtrooper from Star Wars playing a game of Yahtzee with a masked super villain, Spider-Man, a character from Game of Thrones and a human-sized raccoon.