Don’t over complicate a marketing plan. Start with a great email campaign.

Sometimes teaching an old dog new tricks is not necessary. Industry experts, including our Mopdog content strategists, have seen great marketing results by relying on well-targeted email campaigns–one of the oldest tricks in the book. Studies show email newsletters are often the best way to reach a company’s exact audience. According to the piece “Is…

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Google+ is an Easy Equation. Complete Profile + Engagement = Greater Overall Online Presence.

Facebook, Twitter, Instagram, Pinterest, Vine, YouTube…with so many online social media platforms, some businesses are finding it a challenge to engage across all audience-grabbing tools. Companies want to direct their marketing resources for the most benefit, which often comes down to which app has the largest amount of users. This focus, however, often leaves one…

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Our favorite Halloween treats and horrible candy tricks

It is that time of year when adults behave like children, playing dress up or make believe…and consuming pounds of candy in the course of 31 days. The Halloween season allows most adults to remember—if only for on brief sugar-rushed, fake blood-spurting moment—to reminisce on being a kid. Our Top Dog, Bill Musial’s favorite Halloween…

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Get the Best Reaction from Interaction on the Trade Show Floor.

During the hustle and bustle of trade show season, clients often feel overwhelmed with how to make their company stand out amongst a circus on the convention floor. Tents are erected with bright colors and patterns, while vendors shout (like carnival barkers) about their latest, world-famous technology. At Mopdog, our designers and event planners are…

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Designing the Car of My Dreams

Ever since I was 15 years old, I’ve been really interested in all types of car racing, except NASCAR. I like sports car racing, rally racing, the Endurance series, Formula 1 and most racing that’s not stock car. Out of all those passions, I travel the most to watch Endurance sports car races. A lot of…

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A Halloween costume contest…The Mopdog way!

For the past week, our dog pack has been busy designing costumes. But not the kind you wear to go trick or treating. Instead, we have been dressing up, and at times dressing down, our furry mascot, Moppy. Perhaps the most zany costume came from our top dog, Bill Musial, who reimagined Moppy as Mr.…

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Mopdog Supports Local Giving Campaign

A season filled with of crisp autumn air and pumpkin-flavored treats means it is time for Cobb County to rally behind The Center for Family Resources’ Thanks for Giving Campaign. This year marks the 29th year of the annual charity campaign by The CFR, a nonprofit organization that works to stabilize and empower families so…

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A Month-long Engagement on Facebook

Rumors have been circulating around the blogosphere that Facebook is dead. In order to separate fact from fiction, Mopdog made an extra effort to engage on Facebook for two months. Our case study has shown, while the number of Facebook users may not be overwhelming, the amount of reach and engagement a company can achieve is still great. In fact, the audience on Facebook is loyal and excited to engage. They are more than just followers, they are fans.

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Timing Is Everything – When to blog, post and send your messaging

Various content strategy websites, and most inboxes of marketing professionals, are filled with guides advising companies on the character limits for social media posts, formulas for crafting the best blog headlines and tips for the best call to action in emailed newsletters. But implementing all of this advice will only fall on deaf ears if…

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How to Make the Biggest Impact with Your Attention-Seeking Infographic

More views and more “Likes” mean more followers and more business. The increasing use of videos and photos has led to the rise of YouTube and Instagram. Even Twitter now pulls pictures and videos into the timeline. But why do visuals work so well?

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A Desk Vacation…brought to you by Mopdog

Happy Clients = Happy Mopdog Pack

A personal touch will give the impression of high quality and a real sense that the company cares about treating clients well.

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