Posts by Mopdog
A Month-long Engagement on Facebook
Rumors have been circulating around the blogosphere that Facebook is dead. In order to separate fact from fiction, Mopdog made an extra effort to engage on Facebook for two months. Our case study has shown, while the number of Facebook users may not be overwhelming, the amount of reach and engagement a company can achieve is still great. In fact, the audience on Facebook is loyal and excited to engage. They are more than just followers, they are fans.
Read MoreTiming Is Everything – When to blog, post and send your messaging
Various content strategy websites, and most inboxes of marketing professionals, are filled with guides advising companies on the character limits for social media posts, formulas for crafting the best blog headlines and tips for the best call to action in emailed newsletters. But implementing all of this advice will only fall on deaf ears if…
Read MoreHappy First Day of Autumn!
Our dog pack is salivating over what the fall season brings.
Read MoreHow to Make the Biggest Impact with Your Attention-Seeking Infographic
More views and more “Likes” mean more followers and more business. The increasing use of videos and photos has led to the rise of YouTube and Instagram. Even Twitter now pulls pictures and videos into the timeline. But why do visuals work so well?
Read MoreA Desk Vacation…brought to you by Mopdog
Happy Clients = Happy Mopdog Pack
A personal touch will give the impression of high quality and a real sense that the company cares about treating clients well.
Read MoreThe Social Network Making Business Personal—Are You Networking on LinkedIn?
Our content strategy team at Mopdog wants to ensure our clients are using LinkedIn’s tools and engaging, so they can benefit from the platform’s shift to a marketing focus. One of the first aspects is to realize that although your business might have a company page on LinkedIn, any interaction with other businesses and individual people will need to come from an individual profile.
Read MoreStep into the Minds of Our Dog Pack on National Read a Book Day
Sometimes what a person reads defines who they are, or at least gives a clearer picture of who they are. So in honor of National Book Day, we thought our dog pack would reveal our favorite books to give you a glimpse into our minds.
Read MoreHow to manage someone else’s message about your company
If the information is less of an error and more unsubstantiated rumors, it is a fine line if a company should fire back. Is the target worth the effort? How much credibility does this blogger have or how damaging is the information? Would drawing attention to the post only make the “bad press” worse?
Read MoreIs your company in the holiday spirit?
Your kids may have just started back to school, but winter break will be here before you know it. Now is the time to start planning your end of year promotions, client packages and employee appreciation. To finish 2014 with the right message, your company needs to order holiday goodies within the next two months…
Read MoreAn Entire Nation Gets the Chills by Raising Awareness and Money
An impromptu social media campaign unites athletes, politicians, celebrities & your neighbors. Who knew Americans dumping buckets of cold ice water on their heads could set every social network on fire and heat up donations for a good cause? Although the movement has been spurred very organically, with seemingly impromptu videos and personal shout-outs, marketing teams…
Read MoreStop funneling money into ads. Hire a team to generate content.
The days of simply placing a print ad or a video commercial with a local media outlet are about as old fashioned as printed newspapers and commercial breaks themselves. In today’s digital age, robust online content is king. In fact, nearly 50 percent of companies have content marketing strategies, according to “The 8 Step Approach…
Read MoreMopdog clients just want to have fun and party every workday.
All day Tuesday, legendary rock stars, like Bono, Gwen Stephani, Kid Rock, Cyndi Lauper and Gene Simmons, were filming in our office. They were here to sing the praises of one of Mopdog’s newest clients, Carter & Clark Land Surveyors, Planners & Engineers. Before diehard fans start swarming…
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