Posts by Mopdog
1st and 2nd Generation Americans Bring International Flavor to Mopdog
Crafting a simple, safe campaign that tries to encompass all cultures isn’t always the best approach. Truly understanding what makes a group unique is how a business can make a lasting connection with a smart, engaging, direct message.
Read MoreInstagram: Behind the Scenes Branding
By design, the social media go-to-source for sharing photos taken with mobile devices, Instagram, ensures an actual person must be behind the capturing and posting of a carefully crafted image. In a Business Insider piece, Taylor Lorenz quotes Instagram’s community guidelines, “We ask that you keep your interactions on Instagram meaningful and genuine.”
Read MoreMopdog Pack Lacks Resolve on New Year’s Resolutions
When questioned about their New Year’s resolutions, many people in our office had yet to make any final decisions. Our Topdog himself, Bill, said he never makes them; Chris S. still hasn’t finished last year’s resolution; Carolyn doesn’t wait until the New Year to set a resolution; Michele makes resolutions every day; and Tonni responded, “What’s the point of this question?”
Read MoreA Holiday Movie Montage
From outrageous physical comedy bits to tear-jerking sentimental moments to classic scenes memorized by each generation, the Mopdog pack cherishes every genre of holiday movie this time of year.
Read MoreIs there Business Interest behind Engaging on Pinterest?
It might sound chaotic, but Pinterest is one of the more pleasant experiences users can have on social media, with low pressure, positive sharing—free from the pitfalls on other platforms, like the politics on Facebook and the short shelf life on Twitter. For businesses, the focus on browsing, coveting and purchasing the latest products could make Pinterest a retailer’s dream.
Read MoreMopdog Organizes Event for International Client to Discuss Corporate Success and Charitable Future
Our Chief Strategy Officer, Cheryl Musial, and her team set the stage for a dynamic VIP event. Learn how four days of hands-on attention helped our client build their brand and launch a revolutionary charitable initiative.
Read MoreMopdog breaks out of the box.
The change in web design is being driven by varying screen sizes, with people accessing the Internet from a range of devices. Next year, researchers predict more people will use mobile devices instead of personal computers to go online—meaning the design for company websites has to evolve and adapt to be displayed on all types of platforms. In the past, designers were painted into a corner with rigid placement of website navigation and structure. Now, pages on the Internet are spreading across the screen with more fluid movement. This means the dimensions can be resized from a widescreen personal computer monitor to long, vertical mobile tablets to tiny cellphone screens.
Read MoreFavorite Foods for Feasting
Thanksgiving Day is a time to cherish the people and things we’re most grateful for. What better way to spend a holiday than to eat good food with friends and family? Our Mopdog “family” dished out details on their favorite Thanksgiving foods.
Read MoreMopdog Braces for Black Friday Rush
The Mopdog pack wishes everyone a Happy Thanksgiving.
Our office will be closed Nov. 27 – 28 to spend time with family and friends.
Mopdog will open again on Dec. 1!
Don’t over complicate a marketing plan. Start with a great email campaign.
Sometimes teaching an old dog new tricks is not necessary. Industry experts, including our Mopdog content strategists, have seen great marketing results by relying on well-targeted email campaigns–one of the oldest tricks in the book. Studies show email newsletters are often the best way to reach a company’s exact audience. According to the piece “Is…
Read MoreGoogle+ is an Easy Equation. Complete Profile + Engagement = Greater Overall Online Presence.
Facebook, Twitter, Instagram, Pinterest, Vine, YouTube…with so many online social media platforms, some businesses are finding it a challenge to engage across all audience-grabbing tools. Companies want to direct their marketing resources for the most benefit, which often comes down to which app has the largest amount of users. This focus, however, often leaves one…
Read MoreOur favorite Halloween treats and horrible candy tricks
It is that time of year when adults behave like children, playing dress up or make believe…and consuming pounds of candy in the course of 31 days. The Halloween season allows most adults to remember—if only for on brief sugar-rushed, fake blood-spurting moment—to reminisce on being a kid. Our Top Dog, Bill Musial’s favorite Halloween…
Read More