When it comes to implementing a strategic marketing communications plan, it is easy to focus only on the hottest current initiative and lose site of what is looming on the horizon. Jumping from one project to another can be like running a series of quick sprints without the finish line in sight.

So where do you begin? Is your marketing plan on a “Couch to 5K” training schedule or “Iron Man” ready? Regardless of where your 2015 starting point is, the first step to success is taking an “inventory” of last year’s results, including:

• Initiatives that worked well
• Tactics that didn’t hit the mark
• Marketing spend ROI (tangible and intangible benefits, such as the number of leads generated, enhanced market presence, etc.)
• Key marketing metrics
• Brand perception

Be honest about the approaches that were not as effective as planned. Highlight the milestones that were reached. Map out the projects that should continue and even expectations that should be raised based on 2014 successes.

Are you ready to learn the three other important steps to marketing success?
REGISTER NOW for a complimentary webinar, “Roadmap to Marketing Success in 2015,” which will help you set the pace for your 2015 communications strategy plan.

 

Your Chief Marketer speaks.
Mopdog Speaks: A Roadmap to Marketing Success in 2015
Wednesday, January 28, from 11 a.m. to 11:30 a.m. (EST)
Sign up now! https://attendee.gotowebinar.com/register

 

This complimentary presentation will provide insight into developing and implementing a marketing roadmap to stay on track during 2015. Resources and tools to support your marketing and communications efforts will be highlighted!

Please email [email protected] with any questions for this specific webinar, or any future topics you would like this series to cover.