Posts by Mopdog
Happy National Mutt Day!
Today is a day for the dogs; mutts, to be more specific. Purebreds are awesome, but mutts deserve just as much respect. People argue back and forth over which kind of dog is better, but here at Mopdog, we believe that all dogs are the best dogs! In honor of national Mutt Day, here’s a…
Read MoreIs a professional analyzing your data? Learn the basics from us.
So your company has followed all the content strategy marking advice and put money, time and staff resourced into crafting campaigns about a product rollout, writing blog pieces about the biggest developments in your industry and even producing graphics and videos to use across various platforms, but how do you prove to your stockholders or…
Read MoreMopdog’s Resident Web Architect Realizes Dream of Gaming in Mass
Last week, three buddies (Ian, Hunter and myself) drove for more than 12 hours overnight to Dallas, Texas to fulfill one of my boyhood dreams. We pulled into the QuakeCon convention at 3:30 a.m. Thursday morning and did not rest until that night. The lack of sleep and bonding with the guys was actually part…
Read MoreBeing a good writer is a not a gift; it’s a craft
For some passionate writers, their words flow naturally. But, the most accurate, engaging writers put effort into their approach. Professional writers are proficient at turning an idea into a finished product, which means not being overwhelmed by writers’ block … especially if their day job depends on it. Keeping those creative juices flowing takes dedication, often…
Read MoreAre you sharing too much?
Companies must engage on social media to make their customers feel connected and involved in their business. This connection is good for business when customers see your company as active and relevant, at the forefront of new ideas and a thought leader in the industry. But remember, while any posting should be self-promotion, it is not an advertisement, or it will be ignored as spam.
Read MoreHow important is your envelope?
In the midst of nailing down event details and completing any necessary collateral, did you stop to think about in what envelope to seal that invitation or save the date? Mopdog knows that envelopes matter. For invitees, they are a first glimpse into an event. When it comes to choosing an envelope there are many…
Read MoreFourth of July fun facts + office hours
The doghouse will be closed Friday, July 4, for Independence Day. We wish everyone a safe and happy holiday. Source: Twenty Interesting Things About…4th of July
Read MoreOut of the Ordinary: The Creative Design Process
We take pride in our designs at Mopdog, but they’re not usually born out of miraculous inspiration. To learn more about how design is created, I asked our fantastic designers a few questions. Q: Writers often hit “writer’s block.” Do designers get “designer’s block?” A: No. We don’t get any sort of designer’s block; instead,…
Read MoreSEO Case Study Part 2: Jack McGovern Coats Disease Foundation
In March, we first shared the results of our Jack McGovern Coats Disease Foundation (JMCDF) SEO Case Study. Over the last three months we have continued to monitor analytics on their website and we have since seen additional results regarding SEO improvement. Take a look below at how traffic to the website continues to increase…
Read MorePresentation: 4 Practical Steps to Social Media Success
Yesterday, Cheryl spent the morning with the North Fulton Council of PTAs discussing four practical steps to social media success. Throughout the presentation, Cheryl provided information on how to 1. Determine your social media identity, 2. Know what your goal is, 3. Know who you are trying to reach and 4. Ensure you have the right…
Read MoreScarevertising is in, and it’s working
You may have noticed a scary commercial or two flicker across your television screen, like the Woolite “Torturer” TV Commercial. Many companies are beginning to feature scary ads that range from off-putting animated characters to levitating creatures. What do we say about this scary advertising? If it works then go with it! According to a…
Read MoreHow important is your URL?
Imagine for a moment that you’re in the final stages of developing a website. It looks fantastic. The links work, the page is easy to navigate and each tab is filled with amazing content. All there’s left to do is launch … or is there something else? Did you check your URLs? You should! Do…
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