Posts by Mopdog
The Social Network Making Business Personal—Are You Networking on LinkedIn?
Our content strategy team at Mopdog wants to ensure our clients are using LinkedIn’s tools and engaging, so they can benefit from the platform’s shift to a marketing focus. One of the first aspects is to realize that although your business might have a company page on LinkedIn, any interaction with other businesses and individual people will need to come from an individual profile.
Read MoreStep into the Minds of Our Dog Pack on National Read a Book Day
Sometimes what a person reads defines who they are, or at least gives a clearer picture of who they are. So in honor of National Book Day, we thought our dog pack would reveal our favorite books to give you a glimpse into our minds.
Read MoreHow to manage someone else’s message about your company
If the information is less of an error and more unsubstantiated rumors, it is a fine line if a company should fire back. Is the target worth the effort? How much credibility does this blogger have or how damaging is the information? Would drawing attention to the post only make the “bad press” worse?
Read MoreIs your company in the holiday spirit?
Your kids may have just started back to school, but winter break will be here before you know it. Now is the time to start planning your end of year promotions, client packages and employee appreciation. To finish 2014 with the right message, your company needs to order holiday goodies within the next two months…
Read MoreAn Entire Nation Gets the Chills by Raising Awareness and Money
An impromptu social media campaign unites athletes, politicians, celebrities & your neighbors. Who knew Americans dumping buckets of cold ice water on their heads could set every social network on fire and heat up donations for a good cause? Although the movement has been spurred very organically, with seemingly impromptu videos and personal shout-outs, marketing teams…
Read MoreStop funneling money into ads. Hire a team to generate content.
The days of simply placing a print ad or a video commercial with a local media outlet are about as old fashioned as printed newspapers and commercial breaks themselves. In today’s digital age, robust online content is king. In fact, nearly 50 percent of companies have content marketing strategies, according to “The 8 Step Approach…
Read MoreMopdog clients just want to have fun and party every workday.
All day Tuesday, legendary rock stars, like Bono, Gwen Stephani, Kid Rock, Cyndi Lauper and Gene Simmons, were filming in our office. They were here to sing the praises of one of Mopdog’s newest clients, Carter & Clark Land Surveyors, Planners & Engineers. Before diehard fans start swarming…
Read MoreHappy National Mutt Day!
Today is a day for the dogs; mutts, to be more specific. Purebreds are awesome, but mutts deserve just as much respect. People argue back and forth over which kind of dog is better, but here at Mopdog, we believe that all dogs are the best dogs! In honor of national Mutt Day, here’s a…
Read MoreIs a professional analyzing your data? Learn the basics from us.
So your company has followed all the content strategy marking advice and put money, time and staff resourced into crafting campaigns about a product rollout, writing blog pieces about the biggest developments in your industry and even producing graphics and videos to use across various platforms, but how do you prove to your stockholders or…
Read MoreMopdog’s Resident Web Architect Realizes Dream of Gaming in Mass
Last week, three buddies (Ian, Hunter and myself) drove for more than 12 hours overnight to Dallas, Texas to fulfill one of my boyhood dreams. We pulled into the QuakeCon convention at 3:30 a.m. Thursday morning and did not rest until that night. The lack of sleep and bonding with the guys was actually part…
Read MoreBeing a good writer is a not a gift; it’s a craft
For some passionate writers, their words flow naturally. But, the most accurate, engaging writers put effort into their approach. Professional writers are proficient at turning an idea into a finished product, which means not being overwhelmed by writers’ block … especially if their day job depends on it. Keeping those creative juices flowing takes dedication, often…
Read MoreAre you sharing too much?
Companies must engage on social media to make their customers feel connected and involved in their business. This connection is good for business when customers see your company as active and relevant, at the forefront of new ideas and a thought leader in the industry. But remember, while any posting should be self-promotion, it is not an advertisement, or it will be ignored as spam.
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