Posts by Mopdog
Whose the dog with all the fans, who travels the world to far off lands? It’s Moppy!
The entire team quickly realized a cartoon mascot was an excellent way to increase visibility for any company. And, consistently producing these types of pieces was the best way for the creatives at Mopdog to showcase our capability and for our strategists to shine at implementation.
Read MoreA little personification goes a long way. And, Mopdog can provide that friendly face.
At Mopdog, our multimedia directors and expert marketing strategists know the best way to share a company’s brand identity and direct messaging to customers is through a persona.
Read MoreIt Pays to be Social with Your Advertising
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28%. “Social media—advertising on sites like Facebook and Twitter—will see the most growth at 31% this year, followed by video (29%) and mobile (20%),” according to an article by Ingrid Luden of TechCrunch.…
Read MoreMopdog Warns Clients to Take Action and Avoid Dire Consequences
We know. It seems like only yesterday Mopdog was advising clients about the latest update to WordPress. But this week, version 4.2.3 became available, which fixes 20 bugs from version 4.2. The WordPress 4.2.3 Security and Maintenance Release states, “WordPress versions 4.2.2 and earlier are affected by a cross-site scripting vulnerability, which could allow users…
Read MoreRate Your Advertising Efforts. Mopdog Breaks Down Media Buying and Ad Production.
In 2014, an estimated $187 billion was spent on advertising in the United States, with digital (the fastest growing category) accounting for 28 percent. The only category on the decline is print, which held on to just 15%.
Still, print advertisements are a benefit for local service companies, who are looking for a good deal and a chance to gain a large share of attention, as other businesses drop out of this space.
Read MoreTake Away Some Gifting Advice on National Give Something Away Day
Hold on tight to that silly plush toy, playful squeeze ball or perfect free writing pen on your office desk…because today is National Give Something Away Day.
Read MoreFive Steps to Walk the Tightrope: Sending a Press Release on the Wire
Preparing a press release can feel like walking a tight rope: Is the content error free? Is the release formatted properly? With guidance by expert strategists at Mopdog, you can safely traverse crafting a press release in five steps—and get to the other side in style.
Read MoreMopdog Orders a Fiesta for Bert’s Big Adventure
Moe’s Southwest Grill catered our lunch with their “Make Your Own Taco Bar.” Every Wednesday in June, Moe’s donated 10 percent of every purchase to Bert’s Big Adventure—a nonprofit that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families.
Read MoreI Survived New York and All I Got Were These Beautiful Photos
It’s been a few years since I’ve traveled to New York, and I’ve never visited with the primary intention of capturing the city’s beauty. This time around, that was my intent. In my past visits to New York City, my focus was food, drink and—let’s be honest—party! This time around, the vibe was very different. Some…
Read MoreTen Years on Top
For the 10th year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Read MoreWe Are Living in a Digital World, and Marketing to a Digital World
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
Read MoreChris (The Intern) Goes to London
London has so much to offer, and I barely scratched the surface with this visit. Still, the entire journey was a truly memorable experience.
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