Posts by Mopdog
Boys & Girls Clubs ‘Open the Door’ to Great Work by Mopdog
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Read MoreSpecial Delivery: Mopdog Puts It All Down On Paper
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”
Read MoreSilence is golden…sometimes.
Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow…
Read MoreMopdog Recognized for Distinguished Leadership, Ranks in Top 25 Cobb Small Businesses
For the tenth year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Read MoreOur Viral Video Director Is Ready for His Close Up
The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.
Read MoreYour Employees Should Be Your Best Brand Advocates
Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.
Read MoreJoin In on the Fun for National Limerick Day!
A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.
Read MoreUpdate WordPress Today to Avoid Future Hacks
Like many aspects of technical maintenance—backing up your system or increasing server space—the critical need for running updates on your WordPress website is only obvious when it is too late, and a hack has already occurred!
Read MoreMopdog Productions Skillfully Mix Video, Animation and Sound
If content is king, than video is a vixen—visually appealing to get all the attention. The amount of footage rolling across the Internet and, more importantly, the rate of online video viewership has risen sharply this year. In 2012, video traffic already accounted for 57 percent of all Internet activity, and analysts project that number to rise to 69 percent by 2017.
Read MoreGoogle’s Judgment Day Has Arrived. Will Your Website Pass the Mobile Test?
On April 21, Google amped up the pressure on businesses to cater to the ever-growing, on-the-go market. From this point on, the leading search engine will strong arm webmasters to create dynamic websites that are mobile-friendly, or else face the agony of their company possibly being found on page two or beyond of search results.
Read MoreMopdog Shares Its App-titude!
Mopdog was brought in by HealthLink Dimensions, after the creation of the mobile app to market the product for a successful launch. Mopdog crafted the marketing artwork for the connector, including an app logo and ad featured on the Concur App Center.
Read MoreTake Your Online Persona to a Professional Level
Once seen as just a high-tech resume, job-hunting platform, LinkedIn has expanded into a vital B2B marketing and promotional tool. Because LinkedIn’s professional focus is also built around personal relationships, the best use of the social media network is not just a company account, but also through profiles of leaders at your organization.
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