Posts by Mopdog
I Survived New York and All I Got Were These Beautiful Photos
It’s been a few years since I’ve traveled to New York, and I’ve never visited with the primary intention of capturing the city’s beauty. This time around, that was my intent. In my past visits to New York City, my focus was food, drink and—let’s be honest—party! This time around, the vibe was very different. Some…
Read MoreTen Years on Top
For the 10th year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Read MoreWe Are Living in a Digital World, and Marketing to a Digital World
Last month Mopdog attended Digital Summit Atlanta. For two days, the summit offered more than 40 sessions about content strategies, social innovation, UX design, emerging mobile technologies and analytics by leading speakers from Twitter, Microsoft, CNN and Coca-Cola.
Read MoreChris (The Intern) Goes to London
London has so much to offer, and I barely scratched the surface with this visit. Still, the entire journey was a truly memorable experience.
Read MoreBoys & Girls Clubs ‘Open the Door’ to Great Work by Mopdog
In the last few months, the partnership between Mopdog and the Boys & Girls Clubs of Metro Atlanta (BGCMA) has truly blossomed. Mopdog has provided creative expertise in collaboration with leaders from several departments at BGCMA—fundraising, marketing, special events, resource development and programming. The focus has largely been on infusing a new look cohesively throughout every piece of collateral, based on the ‘Open the Door to Possibilities’ theme. Our professionally designed pieces have been used to craft direct mail pieces (newsletters, invites and donation cards) and event signage for an annual fundraiser.
Read MoreSpecial Delivery: Mopdog Puts It All Down On Paper
Receiving a piece of direct mail is a surprising and personal way to gain valuable information. Although well-crafted messaging and engaging design might require more time and attention, the ROI is worth the work. In fact, according to PrintIsBig.com, “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300% return.”
Read MoreSilence is golden…sometimes.
Out of our entire dog pack, Mopdog Intern Chris Vroman is often the perfect man for any job. To show the world a bit of Chris’ irreplaceable, raw talent, our in-house video production team created a video series with our intern at his finest. To view Episode Four of this series, click the image below or follow…
Read MoreMopdog Recognized for Distinguished Leadership, Ranks in Top 25 Cobb Small Businesses
For the tenth year in a row, Mopdog Creative + Strategy is a Top 25 Small Business of the Year in Cobb County. Our firm continues to be recognized for demonstrating achievement in growth, fulfilling community involvement and tackling adversity.
Read MoreOur Viral Video Director Is Ready for His Close Up
The project started as a mission for our internal team to stretch our creativity. Our CEO and creative director, Bill Musial, always says he hires experienced marketing professionals, so Mopdog can create, develop and promote out-of-the-box ideas for ourselves, and similar solutions for our clients.
Read MoreYour Employees Should Be Your Best Brand Advocates
Motivating even a majority of your employees to share information about your company online can be tricky; so your communications staff must make it easy for them. Create insightful or fun social media teasers that any employee can quickly tweak when sharing to their personal network of friends, family members and former colleagues.
Read MoreJoin In on the Fun for National Limerick Day!
A limerick is a short, nonsensical poem that is meant to invoke humor. Limericks are set up in a simple rhyming structure—AABBA—making it easy for anyone to write one! At Mopdog, our graphic designers are constantly challenged to create fun illustrations. But this time, it was our writing staff’s turn to stretch our creative muscles.
Read MoreUpdate WordPress Today to Avoid Future Hacks
Like many aspects of technical maintenance—backing up your system or increasing server space—the critical need for running updates on your WordPress website is only obvious when it is too late, and a hack has already occurred!
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