Posts by Mopdog
I Dream in VR
I looked down at the busy streets below me. I was standing on roof of an abnormally tall building, looking over the edge at New York City living below me. The idea that people look like ants from this high up is totally untrue. The cars look like ants. The people were practically indiscernible. I…
Read MoreSuccessful Event Execution: Warm Welcome, Grateful Goodbye
The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual event brings together scientists, researchers and academics from all over the world who are focused on identifying therapies and strategies to improve the quality of life for patients and families facing this rare bone marrow disorder which leads to a…
Read MoreSocial Commerce: Making Social Media Work For You
Here in 2016, we’ve finally reached a time when the “what if” of social media platforms have seemingly dissipated. No one’s wondering whether Facebook will become the new Myspace or if Google+ will catch on, and more importantly, we finally understand how we can use the established tools in front of us. While most businesses…
Read MoreHealthcare Solutions
Healthcare Solutions, Inc., a health services company, delivers solutions and expertise to the property and casualty markets serving more than 750 customers in workers’ compensation and auto/PIP markets. THE SITUATION Healthcare Solutions wanted to launch a campaign to promote existing services and increase customer engagement. The campaign would reach customers through a number of outlets…
Read MoreSeasons Greetings from Mopdog!
We know everyone goes a bit crazy during the holiday season. As a matter of fact, 92% of Americans celebrate Christmas. So just how crazy do people go for it? 15.4% of retailers begin their Christmas promotions on October 1. Around 5,800 people end up in the ER after suffering injuries from holiday decorating.…
Read MoreTeamwork Makes the Stream Work: Periscope vs. Meerkat
As we’ve become more dependent on mobile technology, app-based marketing has become just as important as print or online marketing. This year, the “new big thing” was mobile streaming technology. Q1 of 2015 saw the rise of startups such as Meerkat and Periscope apps that allow people to live-stream major events or updates from their…
Read More‘Star Wars: The Fanbase Awakens’
To many movie fans, Christmas is coming twice in December. A week before ol’ Kris Kringle climbs down chimneys across the globe, a brand new Star Wars movie will be arriving in theaters everywhere. Of course, this isn’t exactly news to most people. Movie fans have been buzzing about Star Wars: The Force Awakens since…
Read MoreAre you haunted by live video apps? Let Mopdog ease your streaming fears.
From Red Bull to General Electric to Adidas, major companies are streaming live video across newly emerging social media platforms to promote product releases, event sponsorships, celebrity endorsements, expert Q&As and behind-the-scenes reveals. But, delving into this viral realm can be spooky for some marketing agencies and small companies. Live video streaming can be a…
Read MoreMoppy and I Tackle an Appalachian Journey—205,485 Steps at a Time
This month, I took time off from my duties as senior art director for Mopdog to venture into new territory along the Appalachian Trail. I traveled with a group of 20 people, and our mascot, Moppy, as part of the 2nd Annual Slackpack the Entire Georgia AT event. Together, we climbed close to 85 miles in seven…
Read MoreMopdog & Raising Help Artist Chalks Up Success to the Great Community
This month, the Raising Help team of strategists was very excited to support the Marietta/Cobb Museum of Art, who is dedicated to building community through art. Powered by the creative designers at the partner company Mopdog Creative + Strategy, Raising Help provided probono promotional support for the Marietta Chalktoberfest. The team crafted a strategy plan…
Read MoreRaising Help to Provide Strategic Advisory Services to Nonprofits
Mopdog Creative + Strategy Founder Starts Business to Support Charities Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness,…
Read MoreHealth Care Expertise + Online Marketing Strategy = 2015 SMASH Presentation
I am thrilled to be speaking at the Senior Care Marketing Sales Summit (2015 SMASH) in Chicago. As Chief Strategy Officer for Mopdog Creative + Strategy, this is a great opportunity for me to share leadership insights about marketing and communications strategy, specific to the senior living, long-term and post-acute care, and home health industries.…
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