Posts by Mopdog
How to Strengthen Your Brand Through Online Presence
Building a reputation can be hard, and building one online can be even harder. When you’re trying to establish a recognizable and solid brand, how you appear online can be one of the biggest question marks of the whole process. In a community so vast, how do you get your brand to stick out? More…
Read MoreGet Ready: Fall is Here!
It is now officially fall, which means the weather will become cooler, the leaves will turn different shades of orange and jeans will be more comfortable than shorts! In addition to all the seasonal changes we know and love, fall also brings with it the opportunity to shake up some of the themes you’ll use…
Read MoreFacebook Pages Update Is Serious Business
If you’re reviewing your company/organization’s Facebook Page and thought that something seemed off, then we’re happy to let you know it’s not just you! Facebook Pages has updated the look. As you know, Personal Profiles are for non-commercial use and represent individual people. Facebook Pages look similar to personal profiles, but offers unique tools for businesses, brands and…
Read MorePokémon Going Social
Last Sunday at one in the morning, I found myself in the very last place you would expect to find anyone on a hot summer’s evening: my college campus. What’s even stranger is that the campus was relatively busy. The only reason my friends and I (as well as all the other people we encountered…
Read MoreCreative Coffee Flavors With Aroma Ridge
At Mopdog Creative + Strategy, we pride ourselves not only on the quality of work we put into each project, but also on the excellent companies and clientele we get to work with. It’s always a huge joy for us to work on exciting projects, and over these past few months, we’ve had the opportunity…
Read MoreAlgorithms Galore
Over the span of its existence, Facebook has made a habit of updating its website quite frequently. With every update, there are cries of outrage from people who swear they’ll quit Facebook if the website doesn’t change back. Those people rarely ever leave, though, and that has led Facebook to keep doing what it does.…
Read MoreCobb In Focus with Raising Help
A big thank you to Cobb In Focus for featuring Raising Help and Good Dog Fund in the May-June issue. The goal of Raising Help is to help do-gooders do more, and with its help, Good Dog can support those who have the greatest need. Being featured alongside other incredible do-gooders in the Cobb area is an…
Read MoreThe Science of Making An Impact
As quoted from John Maxwell, “Leaders become great, not because of their power, but because of their ability to empower others.” That is exactly what our Chief Strategy Officer and chief do-gooder is helping to do behind the scenes at Ford Elementary School. Almost a decade ago, Cheryl helped to lead the charge with a…
Read MoreI Dream in VR
I looked down at the busy streets below me. I was standing on roof of an abnormally tall building, looking over the edge at New York City living below me. The idea that people look like ants from this high up is totally untrue. The cars look like ants. The people were practically indiscernible. I…
Read MoreSuccessful Event Execution: Warm Welcome, Grateful Goodbye
The Diamond Blackfan Anemia Foundation (DBAF) recently held the 14th International Consensus Conference. The bi-annual event brings together scientists, researchers and academics from all over the world who are focused on identifying therapies and strategies to improve the quality of life for patients and families facing this rare bone marrow disorder which leads to a…
Read MoreSocial Commerce: Making Social Media Work For You
Here in 2016, we’ve finally reached a time when the “what if” of social media platforms have seemingly dissipated. No one’s wondering whether Facebook will become the new Myspace or if Google+ will catch on, and more importantly, we finally understand how we can use the established tools in front of us. While most businesses…
Read MoreHealthcare Solutions
Healthcare Solutions, Inc., a health services company, delivers solutions and expertise to the property and casualty markets serving more than 750 customers in workers’ compensation and auto/PIP markets. THE SITUATION Healthcare Solutions wanted to launch a campaign to promote existing services and increase customer engagement. The campaign would reach customers through a number of outlets…
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