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Usually what happens in Vegas stays in Vegas, but not this time. Our newest copywriter, Fiona, just got engaged in the City of Lights, and there certainly was no shortage of lights for this proposal! Her new finance lit up the world’s largest digital screen on the strip, with a short and sweet message, “Fiona, Will you marry me?” And of course,…
Effective copy makes you want to read more. Simple enough to accomplish, right? Not exactly. Writing something that is informative and relevant but also interests the reader and flows effectively can be a challenge. Whether you’re writing blogs, ads or emails, there are several things to keep in mind, but we want to start off with the basics. Write a…
In honor of National Dog Day we want to introduce you to our newest pack member, Moppy. He’s our Mopdog identity created to share our work and service offerings in a fun, interactive way. See Moppy in our new Mopdog intro video: What else would you like to see Moppy doing? Leave us a comment with your ideas!
When I was a kid and I was misbehaving, my mom’s favorite saying seemed to be, “Remember, Santa is watching!” Yes, even in July she would remind me and of course, as an eager child waiting for Christmas morning, I immediately thought twice about whatever I was doing that was ‘naughty.’ As an adult, teen or tween (whether you care…
Our favorite creative tools just got even better with the newest version of Adobe Creative Cloud Products! This update gives users access to hundreds of new features that help make the creative process more seamless, intuitive and connected. Below are just some of the ways that the most recent updates have improved on our favorite tools. Photoshop CC is revolutionizing…
We got a call from one of our clients to plan a baby shower for a coworker and his wife expecting their very first baby. Talk about a fun project! Of course, we were more than happy to get the job done. We wanted to share a few of our insights from the event for planning your next corporate baby…
Yesterday I had my first Mopdog video shoot experience! Martin and I had the opportunity to work with our client Cobb Alcohol Taskforce and the Cobb County Communications Department to film the Enforcing Underage Drinking Laws (EUDL) videos. It’s been a few years since I’ve worked in a video studio and I forgot how exciting it is with all the…
Shark Week is almost here! Every year Discovery Channel does a superb job promoting the weeklong event but something seems a bit different this year, a bit bigger. That’s because it is! This year’s Shark Week will be the biggest yet; boasting 11 shark specials (3 more than last year), a nightly talk show called “Shark After Dark” and even…
As a designer I know that a color is more than the reflection of light from an object meeting our eyes. Color conveys motion, affects people’s moods, attracts attention, organizes content, emphasizes elements, invokes a psychological reaction and tells a story. Photographer Daniel Seung Lee shows his understanding of the power of color through his Crayola Theory project. The project…
There are only a few times in life when you’re allowed to commit certain design crimes–like that 6th grade PowerPoint project, where your favorite font was comic sans and you discovered all of those seizure inducing colors and effects. But those design elements you loved in grade school would make any designer cringe today. Mopdog senior designer Tricia did exactly that when…