How much is too much when it comes to email?

shutterstock_119544859-480x332You just finished the perfect email about your newest product launch, but you already sent one out yesterday and two the day before and you have three on the schedule for the rest of the week. When do you decide that it’s okay to hit send, and your readers aren’t of the 73 percent who will unsubscribe due to receiving too many emails?

Email marketing can be an effective tool when used in your consumers’ best interest. In fact, research suggests that 74 percent of consumers prefer to receive communications via email. When the email offers quality content, valuable information and your readers keep reading, maybe sending that seventh email of the week is okay for your company.

Check out these statistics that may actually change your mind about sending too many emails.

1. For every $1 spent, $44.25 is the average return on email marketing investment.

2. 82 percent of consumers open emails from companies.
This is good, especially when you perform your own analytics and see that your open rate is above the average for your industry. Putting an exact number on a “good open rate” can be difficult because the list size varies, but typically a good open rate is between 15 and 25 percent.

3. 44 percent of email recipients made at least one purchase last year based on a promotional email.

 4. By 2016, it is estimated that there will be 4.3 billion email accounts.
Communication is changing with technology and communication through email is becoming more and more frequent. Maybe now is the time to focus your attention on creating quality email campaigns to reach and keep your subscribers.

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