Using social media has many advantages that can help take your brand to the next level. Advantages include: establishing a presence, targeting new customers, broadening your exposure, increasing interactions with fans/followers and making your brand more visible.

In order to get a full understanding of what your social media accounts are accomplishing, it’s important to keep up with and track:

• Conversations about your brand
• Customer queries and comments
• Influential social media users
• Social media campaigns and efforts

However, keeping track of all the good your social media accounts are doing can be challenging. There are many tools to help you successfully manage your accounts, but how do you know which management tools will work best for your brand?

Below is an infographic from socialmediastrategiessummit.com that highlights some of the best social media management tools for a variety of different tasks and users.