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Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations to reality. Let’s take a…
Let’s meet Pauline, Mopdog’s Project Manager and organization guru. Pauline keeps our office running on schedule and on budget with a precision that rivals even the strictest army and a smile that brightens everyone’s day. She earned her Bachelor of Arts in Journalism, emphasizing Advertising and Creative Strategy, from the University of Georgia. Her first job out of college was…
Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option for users in the United…
Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.” I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content to build some semblance of…
My name is Anna, and I’m Mopdog’s newest recruit! I officially started as Copywriter in January. I started this series, “Let’s Meet!” last month with my first post on Simone, our Marketing Coordinator. I’ll sit down once a month with another member of the pack to meet the people I help support. I thought it was a great chance for…
Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has evolved alongside other technology. …
Social media has evolved within the realm of business. A few years ago, social campaigns were mostly driven to marketing departments given that most companies managed social media internally. Today, social media supports initiatives beyond marketing in areas such as sales and human resources. It has direct ties to progress in employee engagement and retention rates. As brand loyalty grows…
You may have noticed some small changes to our website. A new blog post here, some graphics there and – oh yeah! We completely redesigned and rebranded Mopdog’s online presence. The recent changes reflect a more modern, streamlined image that represents the quality of our services. After years with the previous design, the pack took a moment to focus on…
My name’s Anna! I am Mopdog’s newest Copywriter. As I settle into the culture and family here at Mopdog, I want to take the time to get to know each of my coworkers better. Every month, I plan on sitting down with someone from the pack to hear about their role in Mopdog, their personal interests and what they want…
The very first brewery of South Georgia opened its doors a short time ago with much excitement from the community. It’s the only brewery within a 120-mile radius, and with its new business comes new opportunities for branding. They trusted another Georgia-based company to represent the company and the region in the design efforts for three beer products; they trusted…