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Have you been checking your notifications on your Facebook business page lately? You should. Changes are coming that will affect the information you present about your organization, and preparation is key. There is no need to worry, though. We are here to help! What Is Changing? Facebook will be removing certain fields from the Page Info section under the…
Let’s meet Estefany, Mopdog’s new copywriter. Her focus at Mopdog is to work with the creative and strategy members of our firm to develop written material that best serves the communications needs of our clients. With a diverse client portfolio at Mopdog, she is very excited to interact with different subjects, industries, and overall topics in her day-to-day. Estefany is…
Our new marketing intern Carson Campbell picked up two edible image cakes from our clients and friends over at Cornerstone Cookie Gifts last Thursday. The Cornerstone staff went above and beyond with the creation of these marvelous looking edible image cakes to celebrate the McCallie’s School lacrosse program and their incredible season thus far. Order online today. #Doghouse #ClientSpotlight #marketingagency…
Let’s meet Tricia, Mopdog’s Senior Art Director and graphic design mastermind. Tricia has been with Mopdog for 17 years in May. I am especially excited to tell you more about her, given the upcoming anniversary! Tricia found her passion for design in high school, realizing quickly that she hated academic classes. Her real passion was in art. She signed…
Subject matter experts (SMEs) on graphic design trends like 99designs, GraphicMama, and Just Creative rallied their top experts and compiled separate lists for what the New Year would bring. This was 5 months ago. Now as we settle into the pace of 2019, I wanted to look back at their predictions and compare the expectations to reality. Let’s take a…
Let’s meet Pauline, Mopdog’s Project Manager and organization guru. Pauline keeps our office running on schedule and on budget with a precision that rivals even the strictest army and a smile that brightens everyone’s day. She earned her Bachelor of Arts in Journalism, emphasizing Advertising and Creative Strategy, from the University of Georgia. Her first job out of college was…
Video has claimed the throne as the highest-performing content on social media. On LinkedIn alone, posts with video media attached receive 20x more engagement than static images or no media at all. And when it comes to video content, live video is not far behind. As of 2019, LinkedIn is adding a live streaming option for users in the United…
Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.” I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content to build some semblance of…
My name is Anna, and I’m Mopdog’s newest recruit! I officially started as Copywriter in January. I started this series, “Let’s Meet!” last month with my first post on Simone, our Marketing Coordinator. I’ll sit down once a month with another member of the pack to meet the people I help support. I thought it was a great chance for…
Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has evolved alongside other technology. …