Posts by Mopdog
The Rise and Fall of Social Media Platforms
Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.” I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content…
Read MoreLet’s Meet! Anna
My name is Anna, and I’m Mopdog’s newest recruit! I officially started as Copywriter in January. I started this series, “Let’s Meet!” last month with my first post on Simone, our Marketing Coordinator. I’ll sit down once a month with another member of the pack to meet the people I help support. I thought it…
Read MoreThe Evolution of SEO
Search Engine Optimization has been a practice over 20 years in the making now. While most working in web development, advertising and related fields will say that SEO is just a developer’s tool to make your site show up higher in Google rankings, the concept has expanded to so much more than that. SEO has…
Read MoreHow We Use Social Media Today
Social media has evolved within the realm of business. A few years ago, social campaigns were mostly driven to marketing departments given that most companies managed social media internally. Today, social media supports initiatives beyond marketing in areas such as sales and human resources. It has direct ties to progress in employee engagement and retention…
Read MoreMopdog Went to the Groomers!
You may have noticed some small changes to our website. A new blog post here, some graphics there and – oh yeah! We completely redesigned and rebranded Mopdog’s online presence. The recent changes reflect a more modern, streamlined image that represents the quality of our services. After years with the previous design, the pack took…
Read MoreLet’s Meet! Simone
My name’s Anna! I am Mopdog’s newest Copywriter. As I settle into the culture and family here at Mopdog, I want to take the time to get to know each of my coworkers better. Every month, I plan on sitting down with someone from the pack to hear about their role in Mopdog, their personal…
Read MoreBranding Beer: A Look at Georgia Beer Co.
The very first brewery of South Georgia opened its doors a short time ago with much excitement from the community. It’s the only brewery within a 120-mile radius, and with its new business comes new opportunities for branding. They trusted another Georgia-based company to represent the company and the region in the design efforts for…
Read MoreGeorgia Municipal Association
Georgia Municipal Association is an organization made up of city officials determined to make cities stronger and deal with the challenges of cityhood each day. GMA represents more than 520 cities and consolidated governments by advocating on their behalf at the state Capitol and in Washington, D.C., providing their leaders with training, information and resources…
Read MoreGeorgia Beer Co.
Located in Valdosta, GA, Georgia Beer Co. is South Georgia’s first brewery. The only brewery within a 120-mile radius, Georgia Beer Co. crafts complex, flavorful, handmade beer. They proudly use local ingredients, creating local flavor. THE SITUATION Prior to opening up shop in mid-2018, Georgia Beer Co. realized that with a new brewery comes a…
Read MoreNew Year’s Resolutions at Mopdog!
With 2019 gaining traction, the Mopdog team is making goals for the New Year! We want to support each other in all aspects of life, not just work. Over the next few weeks, check our social media platforms for updates on everyone’s progress – good or bad! Experts claim that over 80% of people give…
Read MoreOlde Towne Cutlery
Olde Towne Cutlery is a family-owned business in Dawsonville, Georgia that extensively researches and offers the finest cutlery products in the market, from high-end American production manufacturers and mid-tech producers to custom European imports and vintage collectibles. THE SITUATION As a new business, the company needed to tap into the nationwide, knife-enthusiast audience online and…
Read MoreOrchid Medical
Orchid Medical is a leading, national provider of integrated ancillary and surgical cost containment solutions to over 300 clients in the workers’ compensation industry. THE SITUATION Orchid Medical wanted to rebrand the company. Their overall brand lacked consistency and didn’t act as a proper representation of Orchid Medical visually. They wanted to be rebranded in…
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