Why does your company have a twitter? Why have a Facebook or LinkedIn? Most businesses today would answer, “We have to. It’s something businesses need to seem credible.”

 

I agree with the statement – if no employee is tasked to interact with the customers on the other end of the platform. You’re writing content to build some semblance of relevancy in Google searches.

 

The ability to tailor the same message for different platforms is important for social media writing. Most aspects of professional writing can become formulaic and routine: social media is no different. The message must understand its audience and fit the medium. Then, the same piece of content can be manipulated for a different platform every time.

 

But is this truth changing? Statistics provided by Hootsuite during their Power of Social: 2019 web event established this year’s top trend in social media content is authenticity and brand trust. Business leaders that reach out personally to their consumers see better engagement and brand loyalty overall.

 

Social media involvement must be a priority in your internal marketing strategy. It’s one of the most-trafficked areas of advertisement available. eMarketer reported that the average consumer would spend more time on their phone than their television starting in 2019. This is the first time in decades that another medium will overtake TV.

 

Still, there are new platforms with advertising capabilities every other day. Vine came and went. SnapChat is fighting for advertising chops but has encountered content problems in the first quarter of 2019 according to Digiday. It’s not feasible for businesses to roll out a specialized, independent social media strategy for every new platform. They need a guarantee it will have an impact on their audience in the long run.

 

So which platforms matter the most right now? As of January 2019, the big 4 remain the same:

• Facebook
• Instagram
• LinkedIn
• Twitter

Which platforms should you watch? We say:

• Pinterest
• SnapChat
• Vero (more on this in April!)

 

Contact Mopdog for more insight into social media trends, content marketing, website development and more. See the full range of services we offer to further your business.