In welcoming the New Year, companies are also welcoming new marketing ideas for implementation. We did some research and put together four marketing trends we expect to see in 2013.

Responsive Design
This specific type of website design will become the norm for new website creation. The goal is to create and provide easy to access content across multiple devices.

Deep Content
Companies are going to focus on creating content that speaks to consumers and search engines. There will be a rise in reevaluating current content and making it richer, more accessible and better overall.

Data
After creating better content, building analytics is going to be on everyone’s mind. Companies are going to monitor data and drive tactics based on reports.

Social Media
Last year was a great year for social media. Between the Pinterest boom, businesses’ new found use of Instagram and the growth of Twitter who would think social media could get bigger? 2012 was only the beginning; in this New Year companies are going to focus on creating a better process for further embracing social media.