Podcasts have witnessed a remarkable surge in popularity, captivating audiences worldwide with their diverse range of topics and immersive audio experiences. Thanks to their accessibility and convenience, listeners can tune in during commutes, workouts, or daily chores, forging a deep connection between hosts and audiences.

As influential figures and experts join the podcasting realm, these audio shows have become an integral part of modern entertainment and information consumption.

Podcasting by the Numbers:

• The Number of Podcast Listeners Worldwide has Reached 464.7 Million
• 41% of the U.S. Population Listens to Podcasts on a Monthly Basis
• The Most Popular Ages that Listen to Podcasts are 18-49

Podcasts as Marketing Tools
When most people think about podcasts, they think about spaces where opinions or entertainment are shared. However, podcasts can also be useful marketing and communication tools, and Mopdog has helped implement them for some of our clients.

The popularity of podcasts makes them an invaluable tool to communicate and market the different products and services offered by businesses and organizations. Our Clients are leaders in their industries and their podcasts serve as a space for them to share their insights as well as valuable information and resources.

Outside of providing a space for sharing thought leadership, podcasts can also do the following:

• Create Brand Awareness
• Create an Easy Path of Collaboration with Guests
• Be Part of Your Organization’s overall Content Marketing Strategy

Currently, we are supporting the production and promotion efforts of the following podcasts:

PATHTalks, by Pathway Health
PATHTalks gives a platform for Pathway Health experts and other industry leaders will have an opportunity to share valuable insights that are focused on enhancing knowledge, sharing resources and inspiring health care leaders along their career journey.

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My Care Advisors, by CarePatrol
My Care Advisors informs, inspires and helps older adults and caregivers navigate the wonderful, yet at many times, challenging journey of aging. You will hear from senior care advisors, aging specialists, and other leading experts as they shine a light on topics that are important to older adults and caregivers, and we’ll also provide resources, tips and tools that will help you make informed decisions along the way.

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ComForConnections, by ComForCare Home Care
ComForConnections is dedicated to Aging Services Professionals where guests share insights, advice, and resources aimed at motivating the professional advancement and career path of aging services professionals. You will hear from leading experts and aging services professionals who will provide knowledge, insight and the latest best practice tips that can be used to inspire your own professional growth, your colleagues and those you serve.

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The 340B Insider Podcast, by RxStrategies
The 340B Insider Podcast is for dedicated to pharmacy professionals in the healthcare industry, where the foremost experts in 340B, technology and pharmacy offer clinical perspectives and up-to-date details to support the 340B program.

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Sources:

• 23 Podcast Statistics You Should Know in 2023
• The Top 25 Podcast Statistics You Need to Know in 2023
• B2B Podcast: The Benefits and How to Get Started
• 49 Podcast Statistics That Really Matter (August 2023)

In our role as marketing professionals, it is always exciting to engage with new technologies and mediums of communication to better support our clients.

If your organization is in need of marketing support, please contact us here.