In marketing and communications, having in place a way to measure the performance and success of the different platforms and campaigns that are developed is imperative to shaping the overall strategy moving forward.

Analytics provide essential data to understand audience behaviors and measure conversions by means of site clicks, submit buttons and more.

Social Media Analytics Benefits

For social media, each platform should be able to provide you data to help you understand the performance of each post.

Gauge How People Are Feeling/Responding to Your Brand

• Track monthly analytics to evaluate feelings over time

Provides ROI on Campaigns / Social Media Marketing Efforts

• Track content for specific campaign posts

Competitor Analysis

• Compare and contrast social media metrics from competitors

Insight on Audience Demographics

• Age
• Gender
• Location

Metrics to Track

• Impressions
• Interactions
• Reach
• Comments
• Shares
• Clicks

Website Analytics Benefits

For your website findings, you should already have GA4 installed. To learn more, read our latest blog on the topic here.

Learn More About Demographics

• Type of Device and Location

View Where Users Are Coming From

• See if website traffic is coming from Social, Referral Sites or Search Engine

Gain Insight into Which Pages are Pulling in the Most Views

• Gauge if the marketing strategy is driving traffic to the correct website pages

Metrics to Track

• Sessions
• Users
• Pageviews
• Sessions
• Views Per User
• Bounce Rate
• Average Engagement Time

At Mopdog, we are ready to support your marketing needs with the best support and insights. Contact us to get started.

Other Resources:

Complete Guide to Social Media Analytics and Why it’s Important

6 Benefits of Web Analytics for Business Growth