Scent Marketing: What's in a smell?
What’s in a smell and how can it help you market your company? Scent marketing refers to the practice of giving customers a “trigger” smell to entice purchasers and improve brand recognition. Research has shown that customers are more likely to purchase a product or recognize a brand when it’s associated with a pleasant smell. We did a little research and found some successful examples of scent marketing…
“A convenience store that started pumping the smell of coffee near the gas pumps saw coffee purchases increase 300%.”
“A Net Cost supermarket in Brooklyn, N.Y., installed ScentAir machines on the walls to infuse the store with aromas of foods that would entice customers, such as grapefruit in the produce section, or chocolate in the candy aisle. The stores merchandise coordinator reported that sales went up at least 7% since they were installed.”
“Cruise lines and hotels, for example, use branded scents in their rooms and then include those same scents in their follow up mailings to evoke fond vacation memories.”
For more information on scent marketing, check out this article on Inc.
If you come to the Mopdog office, chances are you will smell the aroma of freshly brewed coffee or espresso!