If you are a Facebook or Instagram user, you may have noticed the platforms’ Story feature. This popular way of presenting content has now been introduced to the LinkedIn mobile app, allowing members to post content for short periods of time. As a new feature of a social network for professionals, we are curious as to how Stories will impact content strategy. Have you tried this new feature?

 

About LinkedIn Stories

Providing users an opportunity to share content for a limited time, LinkedIn Stories can be created using the LinkedIn mobile app. The new feature lets members and organizations share images and short videos of their everyday professional moments. Once posted, these short clips last for 24 hours.

 

According to LinkedIn, Stories are currently under a test period and are only available to members and pages in Australia, Brazil, Canada, France, the Netherlands, the UAE and the USA.

 

Members can engage with LinkedIn Stories on their mobile app by:

Creating a Story – An individual profile or LinkedIn Page Admin can create and post a Story using images and videos.

Viewing a Story – LinkedIn members can view Stories created by connections and people and Pages they follow.

 

How Do You Post Stories?

To post a Story on your profile, open your LinkedIn app and touch the circle with your photo and a plus sign in the upper left corner to open the camera. You can:

 

• Record the video or take the photo directly through the app
• Upload video (up to 20s) or image
• Add a sticker and / or text
• Mention users with @
• To create a new Story after posting your first Story, tap the plus icon on the top left or bottom right corner once you go into your previously published Story.

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How Can Stories Support Your Marketing and Communications Strategy?

LinkedIn Stories provide an easy way to share your professional and organizational experiences and insights and build meaningful relationships with your professional community. They can be used as a way to start lighthearted, professional conversations.

A fun example of a topic of discussion for LinkedIn stories is the current increase in remote work. In this case, Stories can be a great way to showcase the changes to operations your business or organization has made as well as share tips for remote work and much more.

We are looking forward to exploring this new feature and sharing our findings with you. Who knows? You may be seeing our own Stories soon.

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