Pathway Health
- BRANDING
- Marketing Strategy & Messaging
- Trade Show Support
- Web Design
About
Pathway Health is a professional management and consulting organization serving long-term and post-acute care clients. Its solutions include expert consulting services, strategic technology implementation, and education tools for the post-acute care continuum. Since its founding in 1997, Pathway Health has kept a pulse on clinical, regulatory, quality, and reimbursement trends to keep clients on the path to success.
We manage the main website along with
3 additional product/solution sites.
The Challenge
In need of branding and strategy assistance, Pathway Health needed to refresh its corporate identity to increase visibility within the industry, provide users with an intuitive and user-friendly platform to access educational resources, thought leadership and consulting support, and generate additional sales.
Problem Solved
Starting with internal and external perception surveys, our team got to work on the discovery stage of our branding process to understand what team members and outside stakeholders thought of Pathway Health. From the insights gathered, our strategy and creative team worked together to develop brand concepts that, once approved, led to an updated brand name, a refreshed corporate logo and color palette, and updated targeted messaging. The new brand identity was then reflected in an updated website, sell sheets, trade show displays, and digital ads.
For Pathway Health’s 25th anniversary, the Pack revamped the main website along with its sales-focused sites, where our client shares different solutions. Beyond the website and social media management, we have also developed numerous campaigns to showcase new products and promote career opportunities within the company.
As time goes by, Mopdog continues to provide monthly strategic planning, marketing, and communications support to Pathway Health. From social media and Public relations to design, sales, and trade show asset development, we ensure our client is highly recognized in its industry.
Projects range from strategy and communications to sales collateral,
trade show materials and more.
