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Avoidable Press Release Fails to Keep in Mind

October 24, 2017

There’s no doubt you’ve come across a few press release disasters in the news. You’ve probably seen them and either laughed and thought, “I’m glad that wasn’t my business,” or if you’re like me, you cringed at the horrible grammar and spelling mistakes and stopped reading. Yes, I am that girl – the one that responds with a one-word correction…

The Power of Print

September 26, 2017

It’s no secret that we live in a digital world. Technology advances daily, younger and younger children are becoming addicted to their devices and business are reaching their audiences online. Still, there’s nothing greater than watching people stop in their tracks when they’re caught off guard by amazing print advertising. Maybe it’s a billboard that catches the eye, posters hung…

Man’s Best Friend

September 14, 2017

A dog’s single goal in life is to be loved by those around him. Similarly, our aim at Mopdog is to be loved by our clients and ensure their satisfaction with our services. If your company has received any of our services, from assistance with web development to communications support, let us know how we did! Your support through ratings…

The Road to Becoming Instafamous

September 11, 2017

No matter if your business is selling to other businesses or to consumers, there are benefits to capitalize on from setting up an Instagram account. Don’t think your company needs one? We always to meet your audience where they are so you can best reach them and inform them of your services, and so they can engage with your brand.…

WANTED: Master of Memes

September 5, 2017

Rumor has it that Northwestern University is now offering meme degrees to students! via GIPHY   If you are one of the inaugural Master of Memes ready to change the world with this beautiful talent, WE WANT YOU! Please contact [email protected] if you believe you are the perfect candidate for the following position.   Job Description: The ideal Master of…

We didn’t choose the dog life…

August 24, 2017

…the dog life chose us. No, really.   The agency first began as a freelance position in 1990 in Rhode Island. The business, named Bill Musial Advertising, became incorporated four years later in Indiana, where we worked in a basement with our two shih tzus. Buying website domains became big in the 90s, and we realized that billmusialadvertising.com didn’t quite…

Insight into Staying in the Inbox

August 21, 2017

With 72.5 percent of consumers preferring to receive communication from businesses solely via email, not through SMS text messaging, app notifications, direct mail or any other methods, the hope for businesses with their e-communications efforts is still alive (Adestra). Following are key findings from the 2017 Consumer Digital Usage and Behavior Study by Adestra, and insight into how businesses can…

Don’t Circle the Square

August 17, 2017

If you live in or near the Marietta area, you understand just how frustrating it is to circle the Marietta Square over and over again until you finally come across an available parking spot. We were fortunate enough to be able to tackle this issue with the City of Marietta by promoting the many other options visitors can use to…

The Results are In!

August 9, 2017

You may recall the Technology Through the Ages Survey we created based on a discussion over lunch about how technology knowledge and use differs through the generations. We had fun coming up with questions and spreading the word to find our answers. Thank you to the dozens of readers from ages 23 – 73 that responded to our survey! If…

A Balancing Act

August 3, 2017

It’s hard to conduct business with a few dozen clients that all have multiple projects happening in the agency if there’s not a solid foundation of organization. Who is working on which project? Has the design and layout been approved by the client? Did the right pieces get sent to print? These are all essential questions that need to be tracked…