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…the dog life chose us. No, really. The agency first began as a freelance position in 1990 in Rhode Island. The business, named Bill Musial Advertising, became incorporated four years later in Indiana, where we worked in a basement with our two shih tzus. Buying website domains became big in the 90s, and we realized that billmusialadvertising.com didn’t quite…
With 72.5 percent of consumers preferring to receive communication from businesses solely via email, not through SMS text messaging, app notifications, direct mail or any other methods, the hope for businesses with their e-communications efforts is still alive (Adestra). Following are key findings from the 2017 Consumer Digital Usage and Behavior Study by Adestra, and insight into how businesses can…
If you live in or near the Marietta area, you understand just how frustrating it is to circle the Marietta Square over and over again until you finally come across an available parking spot. We were fortunate enough to be able to tackle this issue with the City of Marietta by promoting the many other options visitors can use to…
You may recall the Technology Through the Ages Survey we created based on a discussion over lunch about how technology knowledge and use differs through the generations. We had fun coming up with questions and spreading the word to find our answers. Thank you to the dozens of readers from ages 23 – 73 that responded to our survey! If…
It’s hard to conduct business with a few dozen clients that all have multiple projects happening in the agency if there’s not a solid foundation of organization. Who is working on which project? Has the design and layout been approved by the client? Did the right pieces get sent to print? These are all essential questions that need to be tracked…
We’re flying high at the rumors about dogs being able to go to heaven! I mean…of course we’ve always known it was true. But it’s nice that society is starting to talk up a storm about it, too! Moppy’s heaven looks like endless dog bones and finally catching those squirrels that usually get away! What does your heaven look like?…
Pathway Health has been a client of ours for a while now, so rest assured our tails were wagging at the opportunity to enhance the branding and messaging for INTERACT®, a collaboration between the INTERACT® founder, Pathway Health and Florida Atlantic University (FAU). INTERACT® is an acronym for “Interventions to Reduce Acute Care Transfers.” Interventions is a quality improvement program designed to improve the identification,…
Far too often, design is emphasized and well thought out when it comes to user experience on desktops and laptops, but ignored for mobile user experience. With 85 percent of smartphone users browsing the Internet on their mobile devices, mobile design cannot be overlooked (Adestra). Following are the top seven ways to enhance your website for mobile devices: …
Whether for personal fun or business marketing, many of us around the office enjoy our social media! How can you choose from Instagram, Pinterest, Twitter, Facebook, LinkedIn, etc.? We’ve got them all up and being used today in honor of Social Media Day! Social Media Fun Facts: More people own a cell phone than a toothbrush (The Content Factory). Food…
Don’t we all wish every day was “National Take your Dog to Work Day?” We have a couple of lucky clients who have cute office puppies, but for the most part, the holiday goes to waste with very few puppies in sight. In order to celebrate the day, though, why not consider bringing Mopdog to work with you? Our…