Atlanta Beat
The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team.
THE SITUATION
The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage their new fans and potential supporters.
PROBLEM SOLVED
Mopdog developed a strategic communications plan for The Atlanta Beat team, aimed at better connecting them with donors and, more importantly, enhancing the fan experience at games. Our design work included e-communications, posters, rosters and player trading cards. We also created billboards and designed several ads that positioned their brand more aggressively in the marketplace.
OUR WORK
Cobb Community Foundation
Cobb Community Foundation (CCF) manages charitable funds for individuals, families, for-profit businesses and non-profit organizations that are all connected by their passions for making a…
Cypress Care
Cypress Care is part of the Healthcare Solutions family, providing customer-driven solutions for workers’ compensation. THE SITUATION Our clients initiated a project to find something…
Boys & Girls Club of America
For 110 years, the Boys and Girls Club of America has provided safe, fun learning and playing environments for disadvantaged youth at over 4,100 clubs…
We Would Love to Hear from You.
3104 Creekside Village Drive, Suite 507, Kennesaw, GA 30144
New Business
William Musial
[email protected]
678-737-7333
Media Relations
Cheryl Musial
[email protected]
678-737-7325