The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team.
The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage their new fans and potential supporters.
Mopdog developed a strategic communications plan for The Atlanta Beat team, aimed at better connecting them with donors and, more importantly, enhancing the fan experience at games. Our design work included e-communications, posters, rosters and player trading cards. We also created billboards and designed several ads that positioned their brand more aggressively in the marketplace.
Red Hare Brewing Company is an independent microbrewery located in the heart of Marietta, GA. In August 2011, Red Hare started selling craft beer throughout…
Sequoia Golf, headquartered in Atlanta, manages a portfolio of high-quality, private resort golf facilities located across the United States. THE SITUATION Sequoia Golf needed a…