The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team.
The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage their new fans and potential supporters.
Mopdog developed a strategic communications plan for The Atlanta Beat team, aimed at better connecting them with donors and, more importantly, enhancing the fan experience at games. Our design work included e-communications, posters, rosters and player trading cards. We also created billboards and designed several ads that positioned their brand more aggressively in the marketplace.
Georgia Municipal Association is an organization made up of city officials determined to make cities stronger and deal with the challenges of cityhood each day.…
Located in Valdosta, GA, Georgia Beer Co. is South Georgia’s first brewery. The only brewery within a 120-mile radius, Georgia Beer Co. crafts complex, flavorful,…