Atlanta Beat
The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team.
THE SITUATION
The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage their new fans and potential supporters.
PROBLEM SOLVED
Mopdog developed a strategic communications plan for The Atlanta Beat team, aimed at better connecting them with donors and, more importantly, enhancing the fan experience at games. Our design work included e-communications, posters, rosters and player trading cards. We also created billboards and designed several ads that positioned their brand more aggressively in the marketplace.
OUR WORK
Cornerstone Parking Group
Cornerstone Parking Group (Cornerstone) is a leading parking solutions provider in the healthcare, mixed-use and event industries. Driven by integrity, passion, teamwork and excellence, Cornerstone…
The Satcher Health Leadership Institute
The Satcher Health Leadership Institute (SHLI) aims to be a leading transformational force for health equity in policy, leadership development, and research. Its mission is…
Georgia Municipal Association
Georgia Municipal Association is an organization made up of city officials determined to make cities stronger and deal with the challenges of cityhood each day.…
We Would Love to Hear from You.
3104 Creekside Village Drive, Suite 507, Kennesaw, GA 30144
New Business
William Musial
[email protected]
678-737-7333
Media Relations
Cheryl Musial
[email protected]
678-737-7325