Ser Familia
- Branding Development
- Marketing Strategy
- Web Design
About
Ser Familia is a non-profit organization empowering Latino families through educational programs, workshops, and retreats that allow them to thrive and enjoy a healthy family environment. Through a holistic approach to care, the organization brings a sense of wholeness to people’s lives, enabling them to improve their “now” and face “what’s next” with a positive outlook. The organization has the largest geographical footprint of any Latino organization in Georgia, with offices in Kennesaw, Norcross, Smyrna, and Suwanee.
Annual reports offer community insights and financial insights.
The Challenge
Ser Familia engaged Mopdog for digital marketing and communications support to enhance its digital presence, maintain its brand identity throughout its different projects, and share with stakeholders the organization's impact on the communities it serves in an impactful and visually appealing manner.
Problem Solved
Starting with a revamped website, Mopdog engaged key organizational stakeholders to understand the branding and communication needs of the organization, including pain points in the original website’s navigation and accessibility. From there, the Pack developed a website concept that, once approved, showcased a more cohesive brand identity, filled with color and user-focused sections that let users quickly and easily navigate to find the right type of support or service.
In addition to the website, our team developed a graphic standard that included all of the approved graphic elements (refreshed logo, iconography, and more) that Ser Familia’s team members could implement in their internal and external communications, social media, and other digital channels.
Keeping with the revamped website look, our team also developed a one-page company snapshot that quickly and effectively showcases the realm of services and support that Ser Familia provides families in their communities, as well as their overall impact and pertinent organization information—leadership, years in business, etc.
Lastly, we developed the design and layout for Ser Familia's annual reports to provide more detailed information on the organization’s yearly projects and reach. These documents are set to be shared as print copies and digital files so stakeholders, including donors and partners, can reference the reach and impact of the services and programs Ser Familia provides.
Ser Familia’s Corporate Snapshot allows the organization to showcase its impact and available resources.
The program referral form enables users to access Ser Familia's resources and connect with community leaders.
