Mopdog’s Opinion on The Current State of Social
Social media is changing, and it can seem puzzling, with more trends, technologies, and platforms coming out every year. It’s essential to understand what’s going on in the world of social media. Mopdog is taking a look at what makes social media worth the return on investment, using analytical research and data to determine how we strategize.
Among the trends and shifts in the media landscape, many things remain the same: customers are more interested in a personalized, custom, and human experience when going through the buyer’s experience. Customers read reviews and testimonials and still prefer and gravitate to word-of-mouth marketing the most. Personalization is also a crucial factor, with “94% of marketers saying personalization boosts sales.” according to Hubspot’s State of Marketing Report. A personalized experience within the digital landscape can increase return on investment and make customers feel satisfied, taken care of, and more likely to repeat business.
The best channels that have resulted in the biggest ROI this year:
- 16% Website/blog/SEO
- 16% Social media shopping tools
- 14% Paid social media content
- 14% Email marketing
- 14% Content marketing
As for the social platforms, Facebook, Instagram, YouTube, and TikTok have the strongest ROI, with 68% of marketers predicting more success with X (formerly Twitter) than Threads in 2024. Brandwatch’s State of Social Report says, “On average, brands across industries see more social media mentions and traffic on Wednesdays and Thursdays. Most people engage on mid-week days, Tuesdays, Wednesdays, and Thursdays than any other.” Data-driven marketing is more powerful than ever, with statistics indicating the best times to post and share content. Mopdog prioritizes analytics and measurement tools to evaluate marketing performance and ROI and tracks and presents the analytics to clients, and insightful decisions can be made to reach more audiences and create a better marketing strategy. Sprout’s Social Content Benchmark Report states that across industries, brands receive an average of 22 engagements per day on Facebook and Instagram, compared to 13 on X.
Moving forward in the digital landscape that is constantly evolving and expanding, it’s important to remember the foundation of social media and its development to connect people. Mopdog is utilizing that connection to market our clients; with the right tools and strategies, the right audiences can be found, and the best communication materials can be made. Here at Mopdog, we work hard to research and develop the best strategies and designs to help you conquer the difficulties of social media and communication. We understand the trends yet remain steadfast in delivering the best content and materials that fit your needs.
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Read more about the latest social trends and the newest technologies through our reputable sources:
Brandwatch’s The State of Social Report>