Many companies use Facebook as a means to reach fans, current clients and potential clients. With the new timeline feature, Facebook has become even more equipped for this type of use. Companies should be sure to utilize the elements that make their company socially visible.

We came across this article from Mashable with five tips to maximize your outreach:

1. “Know your audience”– Know what content they want and how they want to receive it

2. “Practice Brevity, Be Topical and Don’t Play Hard to Get”– Post current, easy-to-read content

3. “Mind Your Content”– Make sure it’s “eye-catching” and “easy-to-consume.” Utilize photos and attention-grabbing graphics whenever possible

4. “Engage the Engagement”– Answer questions and respond to posts

5. “Turn Your Fans’ Friends into Fans”– Use the “Friends of Fans” admin application and connect with as many fans as possible

For more information read the full-length article: 5 Tips to Maximize Your Brand’s Facebook Reach.