How Far Does Your Message Reach?

When it comes to communicating with clients, how far does your message reach? With the rise of technology–smartphones, tablets and newer, faster computers–social media, email and Internet are all at people’s fingertips. This gives companies an even greater opportunity to have their message read, shared, liked, retweeted (well, you get the point).

So, what should you do to make sure your communications efforts are up to speed? Here are a few steps to get started!

1. Have a content marketing plan. If you want to share your content, you need to create it–and by that we mean write it.

But how are you going to make sure you have enough? Make an editorial calendar. Schedule designated writers and dates to get the message out. (hint: more blog posts = higher Google presence)

2. Do your research. Who are you targeting? Where do they browse? Look into key search words and incorporate those into your blog posts, social media posts and on your website. (Think SEO).

Learn your audiences. Know what they look for and how they like to find it. What do you want to accomplish with your customers? What impression do you want to make on them?

3. Have a strategy for each channel. This means social media (Facebook, Twitter, Google+), blogs, emails, newsletters and direct mail.

Know your audiences. Write what they will read and post/send when they will read it. It’s also best to link back to your blog or website from other social media sites such as Twitter or LinkedIn.

4. Measure your stats. For web-based communication, there’s technology out there (Google Analytics & Bitly to name a couple) that will tell you how many clicks, opens and reads you have. Sites can map your traffic and show you where you get the most and where you need work.

Take a look at your current plan, do some research and consider adjusting your strategy. Still not sure where to get started? Just give us a call at Mopdog!

For more tips, research and resources on marketing communications, consider downloading this white page paper from IMN.


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William Musial
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Cheryl Musial
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