E. Smith Heating & Air Conditioning is an HVAC company serving North Metro Atlanta’s residential and commercial markets. The company has over 60 years of experience and is a staple in the community. E. Smith has been a Mopdog client for over 15 years, and we continue to provide digital and print communications to better reach audiences and share the latest company news, industry insights, and seasonal offers while maintaining its long-running, local, family-owned feel and tone.

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Bi-annual Mailer Newsletters

The company’s seasonal newsletter, “Temperature Talk,” has been around for nearly 15 years and has become a consumer favorite, with content crafted and graphics designed by Mopdog. Through these direct mail pieces and advertisements, E. Smith’s customers receive industry updates, special savings, reminders about products or services, and company news.

This fall edition features helpful information, Halloween-themed fun, and delicious recipes, along with engaging activities for kids, making it a family-friendly read. E. Smith publishes two newsletters each year—Fall and Spring—timed for peak heating and air conditioning seasons. This ensures clients are informed about important updates to their systems and aware of the best available solutions.

Even in the digital age, traditional mail still remains an effective way to connect with customers. By printing and mailing these newsletters directly to homes, E. Smith stays top of mind, reinforcing their commitment to customer engagement and community connection.

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Monthly Email Communications

While “Temperature Talk” creates a memorable touchpoint twice a year, E. Smith’s customer communication doesn’t stop there. Mopdog also develops monthly email campaigns that give the company a more frequent way to stay connected with their audiences throughout the year.

Each email is developed around timely, relevant content that gives customers a reason to engage with E. Smith beyond their immediate HVAC needs. Mopdog supports the process by developing messaging and creative content that remain consistent with E. Smith’s established brand and approachable voice.

By maintaining that consistency from one communication to the next, the emails reinforce brand recognition while keeping customers informed about services and solutions that may benefit their homes or businesses.

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Connecting Print & Digital Communications

E. Smith’s newsletters and monthly emails demonstrate how traditional and digital marketing can complement one another rather than compete for attention. The biannual “Temperature Talk” newsletter provides a tangible, in-home communication ahead of important seasonal service periods, while monthly emails maintain more frequent contact throughout the rest of the year.

Together, these touchpoints create a consistent communication strategy designed to educate customers, promote relevant solutions, strengthen brand awareness, and maintain long-term relationships.

Check out Mopdog’s Client Highlight for E. Smith Heating & Air >

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