What's Missing in your Marketing?

March 13, 2013

Earlier this week, Bill and Brooke headed to Harrison High School to represent Mopdog during their Career Fair alongside other local businesses. During the event they got to observe marketing tools in action!

At the Mopdog table, several kids were taken aback by the company name. Instead of explaining who Mopdog is and what the company does, the kids were asked, “Well, what do you think we do?” The answers were quite interesting: • “Sell dog food!” • “Make dog toys.” • “Walk dogs?”

Of course, the answer is no, we don’t sell dog food, make toys or walk dogs for a living. We’re a marketing company and we took our marketing tactics to the career fair with us. On the table sat a sign that read, “Take our invisible dogs for a walk!” After a couple of kids did just that, the word quickly spread, and soon enough, several interested students headed to the table to see what Mopdog was all about. We even had another exhibitor, from across the room, walk all the way over just to see our invisible dogs and learn what we do!