Mopdoglopedia: SEO
What’s SEO & why should businesses care? Most likely you’ve heard people talking about SEO and how it can benefit your business. If you haven’t heard about it, let’s start by explaining what it is. Search Engine Optimization (SEO) affects the visibility of a website in a search engine’s search results–the amount of traffic generated from “organic” listings. In layman’s terms, SEO determines how close to the top of a search engine your site shows up.
Why should businesses use SEO and what’s so good about it?
Increased ROI – keeping up with Google Analytics and other tools allows you to track the traffic on your website and look for areas of improvement.
Brand Credibility – people tend to trust sites like Google. If you show up in the top of the search, you’ll appear more credible than the other companies who are five “O’s” back.
Increased Traffic – optimizing your web pages with keywords related to your business will ensure more potential clients will find you!
Usability – if your website is designed correctly, it should be easy to read and navigate for both users and search engines. It’s also best practice to use content that incorporates keywords and speaks to users.
Every market can benefit from implementing SEO into their site. The thing to remember is search engines rank pages, not web domains. So even if your website comes up first when someone searches your business name, it may not come up first when someone searches one of your services or products.
Need an Example?
Let’s demonstrate. Our company, “Mopdog Boxes,” a local company that rents moving boxes and offers services in Atlanta, isn’t utilizing keywords on its website. When you “Google” the exact keywords “Mopdog Boxes,“ as expected, we will see the first result is mopdogboxes.com.
This is great if you’re already familiar with Mopdog Boxes, but what if you didn’t know the name of a company that rented boxes and you lived in Acworth? In this case your search keywords might be “box rentals Acworth.” If we search those keywords we would see that Mopdog Boxes doesn’t show up within the first 10 pages. This creates a perfect opportunity for Mopdog Boxes to optimize a page or pages around the keywords “box rentals Acworth” to grow their business within that area. Implementing SEO can help increase visibility and ultimately, sales.
Need a little help in the SEO department? Mopdog Boxes won’t do the trick, but you can contact us here at Mopdog Creative + Strategy!
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