Spice up your Instagram Story

With almost 1 Billion monthly active Instagram users, it’s time for your business to spice up its Instagram story.

You may be wondering, “What is an Instagram story?”

An Instagram story is a feature that lets users post videos and photos that vanish after 24 hours; however, if you really love your posts, you can save them as a highlighted post pinned to your profile. Used strategically, Instagram stories can help strengthen brand awareness and keep your brand top of mind. The Instagram algorithm is constantly changing, so it’s important to have relevant and memorable content. Otherwise, you may notice a drop in your engagement (views, likes, comments, shares, etc.).

Instagram has a few built-in features that can help spice up your story to make it as engaging as possible. Below are the top three features to use when posting an Instagram story.

Geotags – Geotags help your page get discovered in location-level stories (e.g., the City of Kennesaw or a popular business in your area)

Hashtags – Hashtags (the # symbol placed in front of relevant keywords on a social media post) make it easier to find information on a specific topic. Use hashtags relevant to your brand or your industry to drive users back to your page.

GIF – Add some creativity to your story with a gif, which is an image file format that can be animated with a silent video clip that is a few seconds long.

By using these features on your story, you can help drive users back to your Instagram page, gaining brand awareness and traffic to your website.

Ready to spice up your Instagram story? Call on the dogs at Mopdog for assistance with your Instagram strategy – 678-737-7333.

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