It’s World Emoji Day! Are You Boosting Your Marketing Strategy with These Fun Elements?

Today is World Emoji Day, and we are celebrating the fun Internet characters that have changed the way we all communicate.

Since the early 1990s, emojis have been evolving and amplifying media spaces, with web users conveying messages with just emoticons. With nearly 4,000 available emojis to use and emphasize text, what are the best ones to use for marketing strategy?

Emojis and Digital Marketing
Emojis can help your marketing strategy by personalizing your brand. Adding a fun and relatable twist to your communication style can make your social media platforms and websites look more personal and approachable. In the world of virtual communications, consumers can associate certain emojis with your brand; the icons can aid your messaging in the digital space and help communicate across language barriers.

Where should you incorporate the use of emojis?

  • Social Media Captions: Break up long paragraphs, making the content fun and exciting.
  • Social Media Stories: Add a fun touch to your posts.
  • Email Subject Lines: Increase engagement and open rates and add visual appeal.
  • Direct Links: Attract more web scrollers and grab their attention.
  • SMS Marketing Systems: Promote products and deals.

When picking emojis, ensure to understand the context behind them and how they appear on different operating systems. Some of the top emojis to use in marketing include:

  • Thumbs Up
  • Fire
  • Smiley Face
  • ⭐ Star
  • Red Alarm

Marketing Tips When Using Emojis
If you are considering incorporating emojis into your marketing strategy, keep in mind the following tips:

  • Don’t overuse emojis. Having the same image appear over and over can also cause saturation and take your audience’s attention away from your message.
  • Make sure you know what the emoji you will be using means in today’s culture.
  • Find the key emojis that align with your brand identity.
  • Decide whether or not you should be using emojis at all. Depending on the context and industry, emojis may be too casual for your communications.
  • Before choosing an emoji for your marketing campaigns, see how they look on different mobile devices. They may appear different on different platforms or devices.

As you navigate the marketing and communications needs of your organization, our pack members are ready to help.

Learn more about our work here.

Ready to get to work? Contact us here.