Is Responsive Design Really the Best Option?

Not too long ago we took you through the nitty-gritty of responsive design to explain what it is and how it’s beneficial in our technological world, but today we’re focusing on responsive design + mobile SEO.

As mobile sales increase along with mobile Internet usage, “one half of all local searches are performed on mobile devices,” more and more businesses are turning their sights to mobile design. Big companies like Quaker Oats and MLB are rethinking marketing strategy and revamping for a mobile focus.

But this doesn’t mean you have to design a separate mobile site or think up the next great application. In fact, this shouldn’t be the first idea that comes to mind. Responsive design allows your website to function just as well as a ‘built-specifically-for-mobile’ website. In fact, it works even better.

Responsive design is all about consistency. Utilizing the same website (layout, site nav.) makes for a better user experience because people accessing your site don’t have to find a new route to the page or product they were looking at when previously browsing from their desktops.

If your website experiences 10-15% mobile traffic, you should strongly consider implementing a responsive site and now is the best time to do it. One of the biggest names in the website world, Google, calls responsive design an industry best practice.

Mobile SEO (which also accounts for tablets and other non-computer devices) is all about convenience for users. If your website is hard to navigate in mobile view they’re going to leave.

So, is responsive design really the best option? Here at Mopdog we say yes. If you’re thinking about a website rebuild responsive design is the best direction to go.

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