Words to the Marketing-wise…

“…Treat your readers like dogs.”

Now, we don’t mean this literally. Actually we do! This interesting article from Copyblogger tells us how to talk to our audiences to receive the best results by explaining “cookie content.”

What is it? According to the article, it’s a reward process. Each time the reader does something (reads an email, likes a post) you give them a cookie.

• It helps reader engagement and makes their lives better. The best types of cookie content are “how-to” articles or funny and inspiring articles.

• Keep the content short, “It’s about fast, simple solutions that people can use right away.”

• The reading should be easy and entertaining.

So, what does this have to do with dogs? Like you would train a dog, you are training your readers by offering them information that they know they will like, “cookie content.”

Posted in

Update From The Doghouse – July 2020

July 20, 2020

We Are Officially Halfway Through 2020! While business operations may look different for many, remember that…

Read More

Branding Your Online Meeting Space: Customizable Zoom Interfaces

June 4, 2020

Did you know your online meeting space can have a custom, on-brand look for your organization?…

Read More

A Fun and On-Brand Way to Think About Social Distancing

May 14, 2020

We decided to take a fun outlook on social distancing and created a fun guide that…

Read More

We Would Love to Hear from You.

3104 Creekside Village Drive, Suite 507, Kennesaw, GA 30144

Please enter your name.
Please enter a message.
Please check the captcha to verify you are not a robot.

New Business

William Musial
topdog@mopdog.com
678-737-7333

Media Relations

Cheryl Musial
cheryl@mopdog.com
678-737-7325