Olde Towne Cutlery is a family-owned business in Dawsonville, Georgia that extensively researches and offers the finest cutlery products in the market, from high-end American production manufacturers and mid-tech producers to custom European imports and vintage collectibles.

THE SITUATION
As a new business, the company needed to tap into the nationwide, knife-enthusiast audience online and learn how to best offer helpful industry insights and appealing products that stand out from the competition.

PROBLEM SOLVED

Mopdog developed a visually appealing brand image to create an engaging, clean and professional website, a social media presence, and a content strategy to maximize engagement.

By establishing their new mascot, Cutler, as a credible resource, we helped their new Facebook and Instagram accounts gain over 500 loyal and engaged followers. We successfully increased website traffic, company visibility and online purchases.

One month after the launch of our SEO strategy, Olde Towne Cutlery received almost 18,000 pageviews from roughly 4,100 visitors. Half a year later, and with two-thirds of the website traffic derived from SEO alone, the company received on average 45,000 pageviews from 10,000 visitors – and the numbers only continue to rise.