Healthcare Solutions, Inc., a health services company, delivers solutions and expertise to the property and casualty markets serving more than 750 customers in workers’ compensation and auto/PIP markets.

THE SITUATION
Healthcare Solutions wanted to launch a campaign to promote existing services and increase customer engagement. The campaign would reach customers through a number of outlets including email, video and direct mail.

PROBLEM SOLVED
Mopdog created “Les the Squirrel,” an original animation brought to life in a series of videos. Through both electronic and traditional methods—direct mail, calendars and acorn stress balls—Les the Squirrel educated viewers while promoting Healthcare Solutions services.