Cobb Community Foundation (CCF) manages charitable funds for individuals, families, for-profit businesses and non-profit organizations that are all connected by their passions for making a difference in Cobb County, Georgia and around the globe. The organization was founded in 1993 by a group of Cobb business leaders who recognized the community’s need for a vehicle to invest in its future. In 2017, CCF was the vehicle to provide over $1.4 million in grants to non-profit organizations.

THE SITUATION
CCF needed a refreshed image to match their quality, depth and breadth of services provided and strengthen their market presence and brand image in order to endear current and prospective stakeholders and position for further growth.

PROBLEM SOLVED
In order to correctly position CCF for continued growth, it was determined a full organizational rebrand was required. Our pack at Mopdog got to work. After completing a brand analysis and perception survey of internal and external stakeholders, as well as a review of peer organizations, the Mopdog team crafted updated messaging, tagline, and visuals to help the organization for success. With the new tagline, “Your legacy starts now,” Mopdog redesigned and reimagined CCF’s website, color pallet, mission and vision statements, marketing materials, video campaigns, and more. With a new identity, CCF has all the tools necessary to successfully implement their engagement plans now and into the future.