case-studies

Cypress Care is part of the Healthcare Solutions family, providing customer-driven solutions for workers’ compensation. THE SITUATION Our clients initiated a project to find something special for sales executives to pass out to existing and prospective customers. Cypress Care wanted to develop a unique campaign to assure customers they can relax, because Cypress Care has…

For 110 years, the Boys and Girls Club of America has provided safe, fun learning and playing environments for disadvantaged youth at over 4,100 clubs located across the U.S. and around the world. THE SITUATION The Boys and Girls Club needed a training tool for their volunteer and part-time coaching staff to ensure consistency and…

Red Hare Brewing Company is an independent microbrewery located in the heart of Marietta, GA. In August 2011, Red Hare started selling craft beer throughout the state of Georgia and in 2012 became the first craft brewery in Georgia to can their beer.  Red Hare is currently distributed in Georgia, Tennessee and South Carolina. THE…

Sequoia Golf, headquartered in Atlanta, manages a portfolio of high-quality, private resort golf facilities located across the United States. THE SITUATION Sequoia Golf needed a solution for creating a new offering – four individual golf courses that would be branded under one identity. At the same time, the golf courses needed to keep their individual…

Cobb Alcohol Taskforce is an alliance of individuals and organizations that mobilize and challenge Cobb County, Georgia adults and teens to reduce underage and binge drinking, by advancing strategic enforcement, policy and education goals. THE SITUATION In partnership with the Cobb County School District, the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) awarded a…

Healthcare Solutions, Inc., a health services company, delivers solutions and expertise to the property and casualty markets serving more than 750 customers in workers’ compensation and auto/PIP markets. THE SITUATION Healthcare Solutions wanted to launch a campaign to promote existing services and increase customer engagement. The campaign would reach customers through a number of outlets…

The Atlanta Beat was an American professional soccer club based in Atlanta, Georgia that joined Women’s Professional Soccer as an expansion team. THE SITUATION The team’s name was announced to be The Atlanta Beat on June 18, 2009. Besides a logo, The Atlanta Beat did not have any other promotions or branded advertising to engage…