“…Treat your readers like dogs.”
Now, we don’t mean this literally. Actually we do! This interesting article from Copyblogger tells us how to talk to our audiences to receive the best results by explaining “cookie content.”
What is it? According to the article, it’s a reward process. Each time the reader does something (reads an email, likes a post) you give them a cookie.
• It helps reader engagement and makes their lives better. The best types of cookie content are “how-to” articles or funny and inspiring articles.
• Keep the content short, “It’s about fast, simple solutions that people can use right away.”
• The reading should be easy and entertaining.
So, what does this have to do with dogs? Like you would train a dog, you are training your readers by offering them information that they know they will like, “cookie content.”