Fulton Paper, a former Atlanta-based company, was a business-to-business distributor of paper products and office supplies to large companies.
Fulton Paper was comprised of a small team that needed to present their operations in a more important way.
Mopdog enlisted our creative directors, web developers and print designers to create newly branded digital media and print collateral. Our Chief Strategy Officer complied market research and perception surveys, and then worked closely with Fulton Paper’s executives and sales team to help manage long-term strategic communications.
For Babette’s Cafe, Mopdog developed a new website design and engaged in a local SEO campaign that helped Babette’s to reach the first page in google for their competitive “French Restaurant Atlanta” search term.
Action Ministries Inc. is a nonprofit that provides tools and expertise to several community partners and volunteers, who lead fellow Georgians out of poverty.
Action Ministries realized they had a fragmented, unorganized platform with no clear, united message to encourage supporters to provide money, resources and time.
The Mopdog website development team created a unified platform so several Action Ministries offices across Georgia could each manage their own page by adding specific content and connecting to unique social media profiles.
CP Kelco is a leading global supplier of specialty hydrocolloids, with more than 3,500 customers in over 100 countries worldwide.
CP Kelco’s products are complex and their applications/uses are broad. A clear, concise message and theme needed to be developed to help prospective buyers fully understand the potential of the product offering.
Mopdog developed a branding campaign to support the idea that if a client can imagine it…CP Kelco can make it happen. The “What if…You CAN!” campaign was launched and has grown to become their brand, recognized globally.
The Georgia Prevention Project is a statewide prevention program aimed at reducing the use of dangerous drugs among teens and young adults.
The Georgia Prevention Project evolved from the Georgia Meth Project, and it was time to take the new name to the public, while also re-enforcing Georgia Prevention Project’s growing position in the state.
Mopdog launched the georgiapreventionproject.org website, created a distinct logo with the new name and completed additional collateral for the project, including a seasonal newsletter sent to supporters.
Home Healthcare Solutions is dedicated to serving home care and hospice agencies across the United States.
Due to growth and service line expansion, the timing was right to update Home Healthcare Solutions’ brand.
Mopdog completed an internal and external brand perception to identify strengths, challenges and opportunities for an updated image and messaging. In-person, telephonic and online surveys were completed, compiled and analyzed.