Marietta is the largest city in Cobb County, Georgia, making it one of metro Atlanta’s biggest suburbs. After seeing the successful growth of neighboring communities in the metro Atlanta area and other southeast states, Marietta’s economic development team wanted to promote the city as a destination.
Marietta is known for its heritage, but the content and imagery the Mopdog team created for a high-end ad campaign showed a younger, trendier, vibrant scene.
Founded in 1960 on the belief that strong families are the cornerstone of strong communities, The Center for Family Resources promotes independence and self-sufficiency through its unique one-on-one approach.
With the tremendous growth in the numbers of non-profits, the CFR was faced with a critical marketing challenge for the first time in its history.
Mopdog surveyed internal and external stakeholders to identify The CFR’s unique attributes, strengths and market position. As part of our work with The CFR, Mopdog created templates and tools to help their staff be self-sufficient in future marketing—echoing a value of their organization.
Cobb Electric Membership Corporation (Cobb EMC) is a not-for-profit electric cooperative that safely delivers reliable electricity to residential and commercial members.
This particular co-op wanted a fresh new look for the Annual Report for their meeting of members and the Cobb EMC board.
Mopdog pitched three different concepts to Cobb EMC. Although one concept was selected for this specific project, Cobb EMC asked Mopdog to share the remaining imagery and photos for the co-op to use in other internal messaging.
Red Hare Brewing Company is an independent microbrewery located in the heart of Marietta, Georgia.
Red Hare Brewing Company needed a recognizable identity that appealed to its specific target audience for craft beer. They needed a logo designed quickly to obtain licenses to officially start brewing.
Mopdog created an identity that was versatile enough to include the expansion of Red Hare products.
The Cobb Alcohol Taskforce is an alliance of individuals and organizations that mobilize and challenge Cobb County adults to reduce underage and youth binge drinking.
In partnership with the Cobb County School District, the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) awarded a grant to develop an educational, yet entertaining, awareness campaign addressing the effects and common misconceptions of underage and youth binge drinking.
The Real Proof campaign included a series of real stories, or “man on the street” interviews. The messages were followed by real facts. Finally, the “real proof” came from examples of individual and community actions proven to reduce underage and youth binge drinking. Mopdog launched two phases of the “Real Proof” campaign, with the second phase kicking off right before high school prom season.
E. Smith Heating & Air Conditioning is an HVAC company serving the residential and commercial markets in North metro Atlanta.
E. Smith needed to recreate their identity, while also keeping their long-running local, family-owned feel/tone.
Mopdog recreated E. Smith’s “E. Man,” and developed an updated look that focused around a “50 years of service” theme. This brand was used to create a business package, as well as seasonally printed newsletters mailed to customers.