Building a reputation can be hard, and building one online can be even harder. When you’re trying to establish a recognizable and solid brand, how you appear online can be one of the biggest question marks of the whole process. In a community so vast, how do you get your brand to stick out? More importantly, how do you get your brand to be a recognizable one?
These are questions that all brands struggle with at one point, and it can be hard to figure out what exactly needs to be done in these situations. If you’re trying to strengthen your brand through online presence, here are a few tips you’ll want to follow…
-Coordinate Your Brand. One of the difficult parts of marketing online is that there are so many outlets that can be used in so many different ways. You don’t just have a website anymore. Now you have Facebook, Twitter and Instagram, and all these platforms behave differently. Your best bet is to make sure your brand and messaging across these platforms all line up.
–Take Advantage of SEO. Search engine optimization (SEO) makes it easy for search engines to find your website in their nonpaid results. This is a great way to catch users’ attention and reach people who may not have normally seen your website anywhere.
-Use Social Media. Of course, this one seems like a given, but think about what we mentioned earlier about coordinating your brand. In addition to doing this in your social media, you’ll also want to identify what social media platform gels best with your brand, and then utilize that platform as your flagship. You should still be using as many platforms as possible, but it will help knowing which platform best suits your brand.
-Monitor Reviews. If you offer a product or service that can be reviewed on sites like Google or Facebook, then you’ll want to make sure you’re keeping up with these. Following up on some of these reviews can help keep good reviews coming in and also increase trust in your brand for addressing criticisms.
-Utilize Video. Sometimes, it’s not enough for consumers and potential clients to simply read about your brand. Sometimes, the best way to get people on board with the kind of company you are is to directly show them. Video can be an excellent way to further establish your brand in an online space and better exemplify what your company is and what it stands for.
-Share Quality Content. Having a strong online presence is meaningless (and slightly impossible) without quality content distribution. The best way to grab people’s attention is with content that’s valuable and unavailable anywhere else. You’re not just selling products and services; you’re selling experience. You’re convincing people that your brand is best because you know things the others don’t, and quality content is the best tool to show that.
By following these tips, you’ll be able to strengthen your brand online in no time at all! Are you still a bit lost as to how these things can help? Contact us now to set up a meeting or email Cheryl Musial, Chief Strategy Officer at Cheryl@mopdog.com