For those of you managing social media accounts (whether for personal accounts or business accounts), you understand the struggle of making sure all of your content is scheduled for each platform and that your graphics will post properly. Because of its latest updates, Facebook is often easier to schedule through the actual platform. Twitter and LinkedIn are perfect for scheduling through Hootsuite and now, so is Instagram. But most recent of all, Hootsuite’s latest upgrade changes the game of social media management even more – scheduling pins on Pinterest. No longer do you have to go into the platform at the exact time your target audience is most active or most likely to engage with your content and pin your posts to Pinterest! We couldn’t be more excited, especially as research indicates that some of the best times to post on Pinterest are Saturdays from 8 p.m. – 11 p.m. or any day from 2 a.m. – 4 a.m. and 2 p.m. – 4 p.m.
As an advertising agency managing social media accounts for a variety of clients, we are always on the lookout for easy-to-manage, automated ways to schedule and organize content for Twitter, Facebook, LinkedIn, Instagram, Pinterest and more. Hootsuite allowing us to schedule a pin to a specific board on any account is a huge step in the right direction.
If you need guidance on managing your online presence or are interested in setting up and utilizing social media for your business, let us know. We’d love to help you understand the best platforms and content strategy for your company’s marketing goals.