Doggone Good Branding

Posted on July 12, 2017, by Cheryl

Pathway Health has been a client of ours for a while now, so rest assured our tails were wagging at the opportunity to enhance the branding and messaging for INTERACT®, a collaboration between the INTERACT® founder, Pathway Health and Florida Atlantic University (FAU).

INTERACT® is an acronym for “Interventions to Reduce Acute Care Transfers.” Interventions is a quality improvement program designed to improve the identification, evaluation, and communication about changes in resident status. INTERACT® was first designed in a project supported by the Centers for Medicare and Medicaid Services (CMS). Now, many post-acute providers across the U.S. are using INTERACT®. Learn more about INTERACT® >

The following are elements we crafted for INTERACT®:

  • Campaign theme “Lead with Quality”
  • Messaging and value statement
  • Marketing items such as their website, trade show presence, sell sheets, direct mail, eCommunications and press/media releases and story pitches.

image on page for  / perceived to contain File Webpage Text Monitor Screen Page Electronics Iphone Mobile Phone Phone See more of these pieces in our INTERACT® case study >

We pride ourselves in being able to create doggone good branding for companies in any industry. If you are interested in any number of our services, no matter how big or small, contact us! We’d love to talk to you about ways to improve your brand image.