Bristol Hospice provides a bridge in the continuum of care related to end-of-life needs. They provide a family-centered approach in the delivery of hospice services throughout communities in the U.S.
Bristol Hospice’s brand message and look needed enhancement, due to rapid expansion and future strategic growth opportunities. They also needed a solid, polished image that would resonate with strategic partners and team members in the long term.
Mopdog completed an internal and external brand messaging analysis to identify strengths, challenges and opportunities for solidifying key themes used in overall messaging. The creative team used insights from the surveys to develop an updated logo, color palette and tagline. Using these brand standard guidelines, Mopdog developed a business package, marketing collateral and a website.