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RxStrategies, Inc.
Health Care

About the Client

RxStrategies, Inc. provides federally qualified community health centers (FQHC), other qualified entities and pharmacy partners with a full turn-key solution for the implementation and on-going management of the 340B discount prescription drug program.

The Situation

RxStrategies was ready to take on an entire rebranding initiative. A strategic brand perceptions analysis, conducted by Mopdog, of internal and external stakeholders, showed customers wanted more outreach to pharmacies and client communications, especially about exact services relating to 340B drug administration.

Problem Solved

As part of a rebranding initiative, Mopdog Inc. conducted a strategic brand perception analysis of internal and external stakeholders. Mopdog used feedback from the surveys to redefine and realign RxStrategies, Inc. throughout their served markets. Our strategists defined messages per targeted audience group and our designers crafted templates to promote RxStrategies’ expertise.