YWCA of Northwest Georgia is focused on empowering women and eliminating social injustice. Their main goals are reducing domestic violence and sexual assault, as well as helping those facing these issues cope and move on.
YWCA was looking to build a new women’s shelter and sought out Mopdog’s help to raise the funds necessary to meet their goals. The anonymity of the shelter had to remain intact throughout the campaign.
Mopdog created the “How Much Is Enough” campaign, playing off both the mission of the organization and the most pressing fundraising need. The campaign then escalated into further branding for the YWCA.